10 Kansas City Startups to Watch in 2024
January 2, 2024 | Tommy Felts
Meet 10 of the most compelling, emerging startups poised to make bold headlines in 2024. From spacetech to artificial intelligence, beer to golf, blowouts to big rigs, these companies share at least one critical component beyond sheer momentum.
They help reflect a new golden era in Kansas City.
[pullquote]
Join Startland News for an afternoon of programming designed to help you grow your startup in the year ahead and in recognition of the publication’s class of 10 Kansas City Startups to Watch in 2024.
Click here for tickets to the Jan. 19 event at UMKC.
[/pullquote]
It’s a theme echoed throughout the local economic development community, rippling from the region’s sports scene to massive new corporate tech and manufacturing commitments, all the way to startup and main street entrepreneurs.
No one seems to remember a more exciting time in the City of Fountains.
And these founders are scaling into that potential with companies that challenge mainstream assumptions — revealing and solving pain points old and new, while redefining what kind of world comes next.
At least half of the companies on this year’s list of 10 Kansas City Startups to Watch are built with aspects of equity and inclusion expressly woven into the fabric of their missions — not as gimmicks, but as the means to scale real-world change using tools never before at the hands of humans.
In today’s landscape of Kansas City innovation, narrowing this list down to just 10 companies is nearly impossible — even after nine years covering startup newsmakers.
The final result represents the spectrum of entrepreneurial spirit coursing through the region; a teaser of what Startland News’ editorial team believes is to come in the year ahead.
As always, this isn’t a contest between companies; there’s no “top startup” to declare better than the rest, and a startup’s funding is just one element within the selection process. The 2024 list exists to elevate remarkable entrepreneurs and unlock new opportunities for some of the city’s fastest growing startups that might otherwise be overlooked amid Taylor Swift sightings and the slow rollout of what promises to be a brutal election year.
This list was compiled through nearly three months of research and conversations with community experts, funders and support organizations. Ultimately, curation of the list relied heavily on the honesty, openness and track record of founders.
The Startland News editorial team culled 35 semi-finalists from hundreds of nominations and newsroom-generated leads, narrowed that list to 15, and finally to the 10 selected members of the Startups to Watch class of 2024 — a cohort of founders eager to prove themselves in the new year, and backed with the headline-grabbing potential to make it happen.
Navigate through the photo carousel below to see the 10 Kansas City Startups to Watch in 2024.
Click here to check out Startland News’ 2023 list, or look back at our original predictions in 2016, 2017, 2018, 2019, 2020, 2021, and 2022.
[divide]
Kansas City Startups to Watch in 2024
[slide-anything id=”696451″]
[divide]
Startups to Watch is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business

2024 Startups to Watch
stats here
Related Posts on Startland News
KC’s ‘Horn Doctor’ handcrafts jazz preservation, keeping soul, tradition alive on Vine Street
Across the historic intersection at Kansas City’s 12th and Vine streets, B.A.C. Musical Instruments operates as one of the few remaining American factories handcrafting professional brass instruments. “This is where all the musicians would hang out back in the day,” said founder Mike “Horn Doctor” Corrigan, gesturing toward the Paseo sunken garden beside his shop.…
Autotech startup revs after patent stall; signature tech removes emissions, waste from diesel logistics
Fresh fuel is pumping into NORDEF after the Kansas City autotech company finally received patent approval for its signature product, co-founder William Walls said, pushing the pedal on its mission to disrupt the automotive fluid industry. Four years after applying for a provisional patent for its technology to produce diesel exhaust fluid on-demand — and…
rOOTS KC grows into third location, planting shop in River Market ahead of World Cup
Initially setting its roots as a pop-up plant shop in 2020, Dee Ferguson’s leafy business has grown to three Kansas City locations. The secret is in the soil, she said, describing a strategy for cultivating customers through free, evergreen plant care support and “community-rooted spirit.” [pullquote] The name rOOTS comes from Dee Ferguson’s surname: Oots.…
Summer funding pushes CarePilot to team hires, AI accolades, healthtech product launch
Fresh off its summer capital infusion, a Kansas City-built AI startup that helps doctors focus on patients instead of administrative tasks is earning industry recognition and dropping another new product, said Joseph Tutera, sharing credit for the milestones with behind-the-scenes talent. “We have a young team and they don’t have the encumbrance of a prior…


