10 Kansas City Startups to Watch in 2024
January 2, 2024 | Tommy Felts
Meet 10 of the most compelling, emerging startups poised to make bold headlines in 2024. From spacetech to artificial intelligence, beer to golf, blowouts to big rigs, these companies share at least one critical component beyond sheer momentum.
They help reflect a new golden era in Kansas City.
Join Startland News for an afternoon of programming designed to help you grow your startup in the year ahead and in recognition of the publication’s class of 10 Kansas City Startups to Watch in 2024.
Click here for tickets to the Jan. 19 event at UMKC.
It’s a theme echoed throughout the local economic development community, rippling from the region’s sports scene to massive new corporate tech and manufacturing commitments, all the way to startup and main street entrepreneurs.
No one seems to remember a more exciting time in the City of Fountains.
And these founders are scaling into that potential with companies that challenge mainstream assumptions — revealing and solving pain points old and new, while redefining what kind of world comes next.
At least half of the companies on this year’s list of 10 Kansas City Startups to Watch are built with aspects of equity and inclusion expressly woven into the fabric of their missions — not as gimmicks, but as the means to scale real-world change using tools never before at the hands of humans.
In today’s landscape of Kansas City innovation, narrowing this list down to just 10 companies is nearly impossible — even after nine years covering startup newsmakers.
The final result represents the spectrum of entrepreneurial spirit coursing through the region; a teaser of what Startland News’ editorial team believes is to come in the year ahead.
As always, this isn’t a contest between companies; there’s no “top startup” to declare better than the rest, and a startup’s funding is just one element within the selection process. The 2024 list exists to elevate remarkable entrepreneurs and unlock new opportunities for some of the city’s fastest growing startups that might otherwise be overlooked amid Taylor Swift sightings and the slow rollout of what promises to be a brutal election year.
This list was compiled through nearly three months of research and conversations with community experts, funders and support organizations. Ultimately, curation of the list relied heavily on the honesty, openness and track record of founders.
The Startland News editorial team culled 35 semi-finalists from hundreds of nominations and newsroom-generated leads, narrowed that list to 15, and finally to the 10 selected members of the Startups to Watch class of 2024 — a cohort of founders eager to prove themselves in the new year, and backed with the headline-grabbing potential to make it happen.
Navigate through the photo carousel below to see the 10 Kansas City Startups to Watch in 2024.
Click here to check out Startland News’ 2023 list, or look back at our original predictions in 2016, 2017, 2018, 2019, 2020, 2021, and 2022.
10 Kansas City Startups to Watch in 2024
Click on each photo to read a feature story about that startup.
10 Kansas City Startups to Watch in 2024
- CodeAlgo uses gamification to teach coding skills to students in kindergarten through eighth grade
- Raven 3D printed hypersonic flight testbed vehicles for the defense and space industries
- Lotus TMS A drayage company with more than 45 years industry experience
- Vine Street Brewing Co. Missouri’s first Black-owned brewery, located in the historic 18th and Vine district
- Storytailor A diversity-first platform enabling readers aged 3 to 8 to become the heroes of their own unique stories
- Poshed on the Go Salon services to your door while and an industry-disrupting business model for beauty professionals
- Love Lifesciences A series of injection safety devices which will improve the patient experience when injection medications are required for care
- Invary is Zero Trust for operating systems, removing dangerous assumptions about their runtime integrity and detecting previously hidden malware
- EB Systems uses beacon technology to change the way events, businesses, and entire cities learn from and connect with crowds
- Mpruv Sports A platform to connect people and businesses to golf, tennis and pickleball lessons
Tommy Felts
Tommy is editor-in-chief for Startland News, a Kansas City-based nonprofit newsroom that uses storytelling to elevate the region’s startup community of entrepreneurs, innovators, hustlers, creatives and risk-takers.
Under Tommy’s leadership, Startland News has expanded its coverage from a primarily high-tech, high-growth focus to a more wide-ranging and inclusive look at the faces of entrepreneurism, innovation and business.
Before joining Startland News in 2017, Tommy worked for 12 years as an award-winning newspaper journalist, designer, editor and publisher. He was named one of Editor & Publisher magazine’s top “25 Under 35” in 2014.



