PayIt appoints new president and COO as fast-scaling KC govtech company hits pivotal moment
November 16, 2023 | Startland News Staff
A veteran govtech leader is joining one of Kansas City’s best-known scale-ups as the company eyes a new era of growth and the expansion of its national and international footprint.
PayIt — a leader in digital customer experience solutions with integrated payments for state, local, and provincial governments — announced on Thursday the appointment of Tom Nieto as its new president and chief operating officer.
Nieto, who comes with 15 years of industry experience, is expected to focus on driving strategy for PayIt, scaling its operations, and building out capabilities to continue to drive growth for the company.
“Tom’s rich blend of highly relevant professional experiences, strong leadership style, and passion for the PayIt mission made him an easy choice to help guide our business through its next stages,” said John Thomson, co-founder and CEO of PayIt. “I am confident that his contributions will drive our company forward, and our customers, current and future, will benefit from the progress we make with Tom on the team.”
PayIt currently has more than 225 employees distributed across North America, with its headquarters in downtown Kansas City, as well as offices in Nashville and Toronto.
Thomson and co-founder Mike Plunkett will remain in essential roles with the company, PayIt said.
With Nieto on board, Thomson will be able to focus even more of his efforts on strategic growth and business decisions as the new president takes over overseeing more of the scaling business’s operations.
In his new role as chief development officer, Plunkett — who previously served as COO — will prioritize client relationships, key business development efforts, and leadership development within the company.
RELATED: PayIt co-founder: No one-size-fits-all formula for scaling one of KC biggest startup ideas
Nieto was most recently COO at Accela. He previously held leadership positions at companies including Box and Boston Consulting Group. Nieto holds an M.B.A. from Harvard University and B.A. in International Relations from Stanford University.
PayIt’s modern customer experience and payments platform for government simplifies the way government agencies serve their communities. Cities, towns, counties, states, and provinces use PayIt to collect revenue, work more efficiently, and deliver a better customer experience.
Click here to learn more about PayIt.
The company consolidates services including property tax, DMV, outdoors, courts, and utilities into one connected experience for residents — launching quickly and saving government agencies up to $6 per transaction, according to PayIt.
“Payit is at a pivotal moment in our continued growth trajectory,” said Nieto. “Our differentiated offering and talented team has us poised to continue our growth across North America.”
“I am excited to join PayIt to build our next phase of growth and deliver an unparalleled experience to our clients and the customers they serve,” he added.

2023 Startups to Watch
stats here
Related Posts on Startland News
With Hy-vee Arena, KC Star project, southward expansion, KC Crew plans to double its players
Where KC Crew plays, growth and development follow, said founder Luke Wade. The adult sports and event company filled Kansas City’s Parade Park every night before the Urban Youth Academy broke ground on East 17th Terrace, for example, Wade said. “So it’s kind of that economic development. The same thing happened with the riverfront when…
Mycroft hopes to build community of investment backers with new online public offering
Adding to its array of successful crowdfunding efforts, Mycroft AI recently launched an online public offering that’s generating significant financial support for the startup. Thanks to 2016 changes to the Securities and Exchange Commission’s equity crowdfunding regulations, the Kansas City-based tech startup’s OPO has already amassed more than $173,000 of its $1.07 million funding goal.…
Project UK’s teen bootcamp turns problems into pitches, founders say
Giving teens the freedom to solve problems can be transformational, said Rebecca Dove. “It is believed that this generation will be more entrepreneurial-minded and want to have more freedom in their careers,” said Dove, co-founder of Project United Knowledge, which last week debuted its first Entrepreneurial Bootcamp. “So we’re just trying to rip out a…
Boosted by Troost, Ruby Jean’s pressing ahead with YMCA, grocery, Atlanta deals
It’s Troost location will be a model for Ruby Jean’s expansion, said Chris Goode, but the juicery’s growth won’t be limited to standalone, brick-and-mortar sites. “Ideally, the way we truly scale is our wholesale model,” said Goode, founder of the health and fitness-focused Kansas City-born business. “I’m in talks right now, trying to get it…


