How a Kansas chocolate shop dips into decades of decadence, creativity for timeless treats

November 1, 2023  |  Taylor Wilmore

Terry Xidis, Hazel Hill Chocolate; photo courtesy of Hazel Hill Chocolate

Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. 

TOPEKA — Hazel Hill Chocolate embodies a three-generation family tradition that today applies freestyling innovation to craft custom and award-winning handmade chocolate and confections in the heart of Kansas.

Hazel Hill Chocolate

“I tweak everything,” said Terry Xidis, who owns Hazel Hill Chocolate with her husband, Nick, and opened the business in 2006. The family takes pride in the experimentation that comes with combining flavors and techniques to create the unexpected — or match customers’ wild expectations for unusual orders.

They’re chocolatiers, creating clusters and truffles. They’re confectioners, making fudge and handmade caramel all made from sugar. And they’ve become known for specialized chocolate bars crafted from exotic cacao, holiday-themed caramel apples, and gift baskets and boxes. 

The Topeka-based shop, named after Terry’s grandmother, is a true family business, they said, noting three of their six children have worked there regularly through the years.

Hazel Hill Chocolate even claimed the gold medal at the prestigious Northwest Chocolate Festival in 2021 with chocolate caramel concocted by Terry and the couple’s son, Daniel.

“We now have 10 international level awards,” said Nick, “But I’m the most proud of this one.” 

‘We’ll try it’

Embracing creative challenges has been core to the business, Terry added.

Hazel Hill Chocolate dinosaur sculpture; photo courtesy of Hazel Hill Chocolate

“People send me pictures; I think it was a Pinterest post someone sent me of turkey and Thanksgiving themed caramel apples and just said, ‘I really hope you could do this,’” said Terry, offering an example of a sweets-lover’s inquiry. “We looked at it and said, ‘If we think we can make a decent effort at this, we’ll try it.’” 

The pair also shared a story of a customer who requested a custom engagement treat — a marriage proposal hidden within a mock fortune cookie. Other memorable orders included crafting spidery monsters from the “Incredibles” movie and bringing to life a vision of a massive chocolate dinosaur.

“The dinosaur was like 10 feet tall,” said Terry. “I was pretty pleased with my dinosaur nest, and then I also carved the Easter Island statue. Everything is made out of chocolate.”

The piece was created to support the Topeka Chamber’s “Dino Days” four-month-long downtown celebration over the summer, and raised $800 when it was sold in a raffle. 

“We even made little dino eggs to sell individually too; with fudge and gummies inside that the kids could find,” Terry added. 

Supporting Topeka 

Nick and Terry often donate the proceeds of their raffles to local nonprofits like SENT Topeka,  an organization dedicated to rebuilding under-resourced communities in the capital city.

“They build and revamp houses, in order to help develop the community; bringing up the neighborhood,” said Terry.

The pandemic revealed new reasons for the business owners to give back, they said, reflecting on the support received by Hazel Hill Chocolate. 

“During COVID, when we were struggling, we got people coming in, who said, ‘Look, I want to buy 200 dollars worth of gift cards.’ ‘Why do you need that much?’ ‘I don’t need it, I just want to make sure you’re here, and I want to make sure you guys are OK,’” said Nick. “I don’t think that happens everywhere.”

“The local people here care about and take care of their local businesses and their neighbors,” he continued. “I can’t say enough about how we are supported here by a really, really good community.”

Family first (and forever)

Candy-making runs in the family, with Nick’s grandfather and great-grandfather emigrating from Greece to learn the trade in New York. His grandfather later opened a candy store in 1929 in Clinton, Iowa.

“A lot of what we do here comes from that family tradition,” Nick said. “That’s why you see people making stuff by hand in small batches. It’s not identical, but very similar to what his shop was like and how stuff was done.”

The shop is also rooted in the love between Nick and Terry, they said. The logo — an “H” with two pillars and an infinity sign — represents their union through “an embrace that lasts forever,” said Nick.

Nick and Terry met at a six-month long training course in Oklahoma City, while working for the Federal Aviation Administration.

“When I went up to hand in my assignments, I would untie (Terry’s) shoelaces,” said Nick, with a laugh. “That’s really a romantic gesture.” 

When Nick returned home to Albuquerque, New Mexico, and when Terry went home to Seattle, Washington, the couple courted long distance for two years, before they eventually married. 

“She’s the most important thing in my whole life,” said Nick.

Opening Hazel Hill Chocolate was initially Nick’s idea, while Terry was a stay-at-home mom. 

“He came home one night from work and we had the opportunity to buy all this equipment,” Terry recalled. “He said, ‘I kind of want to do it because my family had a chocolate store.’ I secretly think that he just wanted me to go back to work.”

Reflecting on their partnership, Nick added, “The fact that I get to work with her every day is an unbelievable blessing. You can tell we’re different personalities, but we fit together.”

This series is possible thanks to Go Topeka.

Go Topeka seeks economic success for all companies and citizens across Shawnee County through implementation of an aggressive economic development strategy that capitalizes on the unique strengths of the community.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      <span class="writer-title">Taylor Wilmore</span>

      Taylor Wilmore

      Taylor Wilmore, hailing from Lee’s Summit, is a dedicated reporter and a recent graduate of the University of Missouri, where she earned her Bachelor’s degree in Journalism. Taylor channels her deep-seated passion for writing and storytelling to create compelling narratives that shed light on the diverse residents of Kansas City.

      Prior to her role at Startland News, Taylor made valuable contributions as a reporter for the Columbia Missourian newspaper, where she covered a wide range of community news and higher education stories.

      2023 Startups to Watch

        stats here

        Related Posts on Startland News

        Entrepreneur of the Year: Zig when others are zagging — and don’t be afraid of the word ‘no’

        By Tommy Felts | October 13, 2022

        Bold strategies helped lead BacklotCars to one of Kansas City’s biggest-ever startup exits, said Justin Davis, and ultimately brought the lauded founder to the stage Wednesday to accept one of UMKC’s Entrepreneur of the Year honors. “Taking ‘no’ for an answer wasn’t an option,” the co-founder and CEO of BacklotCars, a web-based, dealer-to-dealer automotive platform, told…

        New grant from Porter House KC helps business owners ‘Scale Deep’; applications close Oct. 24

        By Tommy Felts | October 13, 2022

        An additional funding opportunity for select small businesses is now available thanks to a seed planted years ago by The Porter House KC. The nonprofit has partnered with the JPMorgan Chase Foundation for the new Scale Deep Grant, which will disperse $30,000 between three small businesses for back office support, equipment cost, rental assistance, and…

        Founder: Build your startup on relationships — not tech — to survive seismic industry shifts

        By Tommy Felts | October 12, 2022

        Nurturing healthy relationships with clients and partners is the most sustainable way to build a business, said Dan Prince, reflecting on his time growing a custom software development company in Kansas City. “You grow a business by your reputation, by doing the best work for people that you can possibly do. I was told a…

        Why NMotion gives founders (without a startup) $100K and tells them to forget their assumptions

        By Tommy Felts | October 12, 2022

        Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. LINCOLN,…