These three KC startup founders are jumping into the Dolphin Tank, hoping to swim with the unicorns
November 10, 2023 | Nikki Overfelt Chifalu
When the Dolphin Tank pitch showcase sinks its teeth into a market like Kansas City, the goal is to accelerate women-led tech companies to a national level, said Rachel Rong.
“Our mission is to build out the ecosystem and support women entrepreneurs in Kansas City,” said Rong, the director of operations for Springboard Enterprises, which partners with Wells Fargo, the Ewing Marion Kauffman Foundation, and OneKC for Women for Dolphin Tank events.
Now in its second year in Kansas City, Springboard Enterprises’ Dolphin Tank is set for 5 p.m. to 8 p.m. Monday, Nov. 13, at Polsinelli, 900 W. 48th St.
Springboard is a 501c3 not for profit organization that works to boost women entrepreneurs in technology and life sciences.
“We have been around for 23 years,” Rong explained. “There are close to 900 women who have come through our programs. There are 27 IPO companies, 10 unicorn companies, and we have more than 200 merger and acquisition transactions. So it’s a very robust set of programs we have for women entrepreneurs, especially in the healthcare space.”
Through the event, a trio of Kansas City women tech entrepreneurs — Jonaie Johnson, founder and CEO, Interplay; Lauren Hays, co-founder and CEO, The Matrascence; and Laura Owen, president and CEO, HealthyID, will have the opportunity for connections, capital, and insight from the audience of investors, advisors, and industry leaders, according to the organization.
Interplay and The Matrascence are among the startups also competing for grants from LaunchKC. Winners of the LaunchKC grants competition are expected to be revealed during Global Entrepreneurship Week-Kansas City at an event 4 p.m. to 7 p.m. Tuesday, Nov. 14, at J. Rieger & Co. Distillery.
Three more Dolphin Tank pitch events — two in person and one virtual — are expected in 2024; set for in February, August, and November. Applications are already being accepted.
“It’s a three-years series because we believe that, to be able to build out an ecosystem altogether,” Rong added. “We can’t just have one event and be done.”
Pitching companies include:
- Interplay (Jonaie Johnson), Kansas City, Missouri — Smart dog crate that allows owners to play music, talk to, and feed their pets while they’re away.
- The Matrescence (Lauren Hays, Megan Dalton), Prairie Village — A digital app and brand dedicated to advocating and innovating in the field of maternal mental health.
- HealthyID (Laura Owen), Lenexa — A life science company that focuses on preventive health products and services. Its mission is to help people move from “sick care” to “health care” through at-home wellness testing, education and innovation.
Expert “dolphins” set to offer support at the event include:
- Kelly Sievers, managing director, Women’s Capital Connection
- Maria Flynn, founder and CEO, Ambiologix
- Margo Shepard, Shepard Wealth Management
- Jeff Shackelford, CEO, president and executive director, Mid America Angels
Featured Business

2023 Startups to Watch
stats here
Related Posts on Startland News
Mayor Sly James commits $10K for women in business efforts
Kansas City Mayor Sly James recently announced two initiatives to benefit women in business and in science, technology, engineering and math fields. James pledged $10,000 toward the Women’s Business Center‘s “WE-Lend Microloan Program,” which supports women-owned businesses in Kansas City, Mo., through funding, technical assistance and access to a financial coach. The mayor also announced additional support for…
KCK: First for Google Fiber, close to last for connectivity
Despite being the first city to land Google Fiber, Kansas City, Kan., still made the list of the worst-connected cities in 2014. Not only did the city make the list — it made top 10. The National Digital Inclusion Alliance aggregated the list from the 2014 American Community Survey data released by the U.S. Census Bureau last…
Summer fundin’ — it happened so fast
Kansas City startups snagged a load of capital over the summer. Often earmarked for product development, hiring or both, the funds represent new injections of capital that startups hope will boost their businesses to become the next big thing out of Kansas City. In total, 23 startups raised more than $56.8 million, which is not…
90 on the Clock: Rawxies’ vegan treats
90 on the Clock: Rawxies’ vegan treats By John McGrath, KCPT, and Bobby Burch, Startland News Ed’s Note: Flatland and Startland News have partnered to highlight Kansas City’s innovators and entrepreneurs, all in 90 seconds. This is the second episode in the five-part series. Rawxies founder Callie England may best be defined by her tenacity. England, who…


