These three KC startup founders are jumping into the Dolphin Tank, hoping to swim with the unicorns
November 10, 2023 | Nikki Overfelt Chifalu
When the Dolphin Tank pitch showcase sinks its teeth into a market like Kansas City, the goal is to accelerate women-led tech companies to a national level, said Rachel Rong.
“Our mission is to build out the ecosystem and support women entrepreneurs in Kansas City,” said Rong, the director of operations for Springboard Enterprises, which partners with Wells Fargo, the Ewing Marion Kauffman Foundation, and OneKC for Women for Dolphin Tank events.
Now in its second year in Kansas City, Springboard Enterprises’ Dolphin Tank is set for 5 p.m. to 8 p.m. Monday, Nov. 13, at Polsinelli, 900 W. 48th St.
Springboard is a 501c3 not for profit organization that works to boost women entrepreneurs in technology and life sciences.
“We have been around for 23 years,” Rong explained. “There are close to 900 women who have come through our programs. There are 27 IPO companies, 10 unicorn companies, and we have more than 200 merger and acquisition transactions. So it’s a very robust set of programs we have for women entrepreneurs, especially in the healthcare space.”
Through the event, a trio of Kansas City women tech entrepreneurs — Jonaie Johnson, founder and CEO, Interplay; Lauren Hays, co-founder and CEO, The Matrascence; and Laura Owen, president and CEO, HealthyID, will have the opportunity for connections, capital, and insight from the audience of investors, advisors, and industry leaders, according to the organization.
Interplay and The Matrascence are among the startups also competing for grants from LaunchKC. Winners of the LaunchKC grants competition are expected to be revealed during Global Entrepreneurship Week-Kansas City at an event 4 p.m. to 7 p.m. Tuesday, Nov. 14, at J. Rieger & Co. Distillery.
Three more Dolphin Tank pitch events — two in person and one virtual — are expected in 2024; set for in February, August, and November. Applications are already being accepted.
“It’s a three-years series because we believe that, to be able to build out an ecosystem altogether,” Rong added. “We can’t just have one event and be done.”
Pitching companies include:
- Interplay (Jonaie Johnson), Kansas City, Missouri — Smart dog crate that allows owners to play music, talk to, and feed their pets while they’re away.
- The Matrescence (Lauren Hays, Megan Dalton), Prairie Village — A digital app and brand dedicated to advocating and innovating in the field of maternal mental health.
- HealthyID (Laura Owen), Lenexa — A life science company that focuses on preventive health products and services. Its mission is to help people move from “sick care” to “health care” through at-home wellness testing, education and innovation.
Expert “dolphins” set to offer support at the event include:
- Kelly Sievers, managing director, Women’s Capital Connection
- Maria Flynn, founder and CEO, Ambiologix
- Margo Shepard, Shepard Wealth Management
- Jeff Shackelford, CEO, president and executive director, Mid America Angels
Featured Business

2023 Startups to Watch
stats here
Related Posts on Startland News
Animal health firms can now apply for key Kansas City investor forum
The Kansas City Animal Health Corridor is now accepting applications for its eighth-annual investor forum that brings together the top decision makers in the animal health industry. The forum — set for Aug. 30 — will welcome dozens of venture capital organizations from around the world and offer animal health companies the chance to score…
Unearthing Kansas City’s startup gems (with your help)
Last week, Startland News published its Top 10 startups and four honorable mentions to watch in 2016. By and large, the piece has been well received with thousands of readers issuing kudos to startups that made the list. But as with any subjective “Top 10-whatever” list, we expected grumbles about the worthiness of the startups…
‘I’ve been breaking bureaucracies for 24 years’ Kansas City’s new CIO opens up
There’s a new hand at the helm of Kansas City innovation, and it belongs to that of Bob Bennett. A 24-year veteran of the U.S. Army, Bennett kicked off his tenure as the second-ever chief innovation officer of the City of Kansas City, Mo. on Jan. 1, taking the lead on an array of civic…
Advisors, role models and the importance of ‘champions’
“What types of support relationships do you find beneficial as a startup founder?” I asked a group of six women founders this question as part of a whiteboard conversation conducted last year by WhiteSpace Consulting and Startland News. Their answers reveal a broad range of support relationships, including one that is a must-have for every…


