These three KC startup founders are jumping into the Dolphin Tank, hoping to swim with the unicorns
November 10, 2023 | Nikki Overfelt Chifalu
When the Dolphin Tank pitch showcase sinks its teeth into a market like Kansas City, the goal is to accelerate women-led tech companies to a national level, said Rachel Rong.
“Our mission is to build out the ecosystem and support women entrepreneurs in Kansas City,” said Rong, the director of operations for Springboard Enterprises, which partners with Wells Fargo, the Ewing Marion Kauffman Foundation, and OneKC for Women for Dolphin Tank events.
Now in its second year in Kansas City, Springboard Enterprises’ Dolphin Tank is set for 5 p.m. to 8 p.m. Monday, Nov. 13, at Polsinelli, 900 W. 48th St.
Springboard is a 501c3 not for profit organization that works to boost women entrepreneurs in technology and life sciences.
“We have been around for 23 years,” Rong explained. “There are close to 900 women who have come through our programs. There are 27 IPO companies, 10 unicorn companies, and we have more than 200 merger and acquisition transactions. So it’s a very robust set of programs we have for women entrepreneurs, especially in the healthcare space.”
Through the event, a trio of Kansas City women tech entrepreneurs — Jonaie Johnson, founder and CEO, Interplay; Lauren Hays, co-founder and CEO, The Matrascence; and Laura Owen, president and CEO, HealthyID, will have the opportunity for connections, capital, and insight from the audience of investors, advisors, and industry leaders, according to the organization.
Interplay and The Matrascence are among the startups also competing for grants from LaunchKC. Winners of the LaunchKC grants competition are expected to be revealed during Global Entrepreneurship Week-Kansas City at an event 4 p.m. to 7 p.m. Tuesday, Nov. 14, at J. Rieger & Co. Distillery.
Three more Dolphin Tank pitch events — two in person and one virtual — are expected in 2024; set for in February, August, and November. Applications are already being accepted.
“It’s a three-years series because we believe that, to be able to build out an ecosystem altogether,” Rong added. “We can’t just have one event and be done.”
Pitching companies include:
- Interplay (Jonaie Johnson), Kansas City, Missouri — Smart dog crate that allows owners to play music, talk to, and feed their pets while they’re away.
- The Matrescence (Lauren Hays, Megan Dalton), Prairie Village — A digital app and brand dedicated to advocating and innovating in the field of maternal mental health.
- HealthyID (Laura Owen), Lenexa — A life science company that focuses on preventive health products and services. Its mission is to help people move from “sick care” to “health care” through at-home wellness testing, education and innovation.
Expert “dolphins” set to offer support at the event include:
- Kelly Sievers, managing director, Women’s Capital Connection
- Maria Flynn, founder and CEO, Ambiologix
- Margo Shepard, Shepard Wealth Management
- Jeff Shackelford, CEO, president and executive director, Mid America Angels
Featured Business

2023 Startups to Watch
stats here
Related Posts on Startland News
Trio of tech startups hop in the Digital Sandbox
A trio of tech startups have entered the Kansas City-based incubator Digital Sandbox KC. Led by entrepreneur Jeff Shackelford, the incubator welcomed Flokk, Routine Success and Tapyness into its program. Digital Sandbox invests up to $25,000 in area businesses for specific projects that help the firms secure additional funding. The organization has now supported 73…
BetaBlox expands to Tulsa, shares 4-year plan
Thanks to a recent fundraise, Kansas City-style innovation is heading south to the Sooner State. After scoring new investment capital, Kansas City-based BetaBlox is expanding its incubator program to Tulsa this summer, bringing with it four years of experience in honing startups. BetaBlox founder Weston Bergmann said his for-equity incubator has partnered with the non-profit…
Weston Bergmann explains BetaBlox and its successful 2016 class
Since launching it in 2012, BetaBlox founder Weston Bergmann has always been impressed by the caliber of firms entering his incubator. But this year, Bergmann said he was blown away by the firms presenting at BetaBlox Demo Day celebration Monday. “It’s kind of cliche to say this class is better than the last, but it’s true,”…
Meet the BetaBlox startups ahead of Demo Day
Kansas City-based accelerator BetaBlox is gearing up for its annual culminating event to highlight startups in its current class. Set for Monday, BetaBlox’s Demo Day offers a stage for its 10 startup firms to pitch their businesses to investors, area residents and fellow entrepreneurs. While also a showcase of its startups, BetaBlox hopes the Demo Day will engage…


