These three KC startup founders are jumping into the Dolphin Tank, hoping to swim with the unicorns
November 10, 2023 | Nikki Overfelt Chifalu
When the Dolphin Tank pitch showcase sinks its teeth into a market like Kansas City, the goal is to accelerate women-led tech companies to a national level, said Rachel Rong.
“Our mission is to build out the ecosystem and support women entrepreneurs in Kansas City,” said Rong, the director of operations for Springboard Enterprises, which partners with Wells Fargo, the Ewing Marion Kauffman Foundation, and OneKC for Women for Dolphin Tank events.
Now in its second year in Kansas City, Springboard Enterprises’ Dolphin Tank is set for 5 p.m. to 8 p.m. Monday, Nov. 13, at Polsinelli, 900 W. 48th St.
Springboard is a 501c3 not for profit organization that works to boost women entrepreneurs in technology and life sciences.
“We have been around for 23 years,” Rong explained. “There are close to 900 women who have come through our programs. There are 27 IPO companies, 10 unicorn companies, and we have more than 200 merger and acquisition transactions. So it’s a very robust set of programs we have for women entrepreneurs, especially in the healthcare space.”
Through the event, a trio of Kansas City women tech entrepreneurs — Jonaie Johnson, founder and CEO, Interplay; Lauren Hays, co-founder and CEO, The Matrascence; and Laura Owen, president and CEO, HealthyID, will have the opportunity for connections, capital, and insight from the audience of investors, advisors, and industry leaders, according to the organization.
Interplay and The Matrascence are among the startups also competing for grants from LaunchKC. Winners of the LaunchKC grants competition are expected to be revealed during Global Entrepreneurship Week-Kansas City at an event 4 p.m. to 7 p.m. Tuesday, Nov. 14, at J. Rieger & Co. Distillery.
Three more Dolphin Tank pitch events — two in person and one virtual — are expected in 2024; set for in February, August, and November. Applications are already being accepted.
“It’s a three-years series because we believe that, to be able to build out an ecosystem altogether,” Rong added. “We can’t just have one event and be done.”
Pitching companies include:
- Interplay (Jonaie Johnson), Kansas City, Missouri — Smart dog crate that allows owners to play music, talk to, and feed their pets while they’re away.
- The Matrescence (Lauren Hays, Megan Dalton), Prairie Village — A digital app and brand dedicated to advocating and innovating in the field of maternal mental health.
- HealthyID (Laura Owen), Lenexa — A life science company that focuses on preventive health products and services. Its mission is to help people move from “sick care” to “health care” through at-home wellness testing, education and innovation.
Expert “dolphins” set to offer support at the event include:
- Kelly Sievers, managing director, Women’s Capital Connection
- Maria Flynn, founder and CEO, Ambiologix
- Margo Shepard, Shepard Wealth Management
- Jeff Shackelford, CEO, president and executive director, Mid America Angels
Featured Business

2023 Startups to Watch
stats here
Related Posts on Startland News
Listen: Madison Flitch founder carves a furniture firm with KC stories ingrained
Editor’s note: In partnership with the KC Greats podcast, hosted by Scott Parman, Startland News hopes to offer its audience more avenues to learn about entrepreneurs in Kansas City. Opinions expressed in this commentary are the author’s alone. In this episode, Parman chats with Madison Flitch founder John Pryor, who shares the story of bootstrapping his…
Meet the Kauffman Foundation’s newest board member
The Ewing Marion Kauffman Foundation has added a new member to its high-caliber board of trustees. The foundation announced Thursday that Esther L. George — the current president and CEO of the Federal Reserve Bank of Kansas City — will serve on its board. As a member of the board, George will support the foundation’s…
15 local companies selected for latest ScaleUP cohort
ScaleUp Kansas City announced Thursday the 15 entrepreneurs that were selected to the program’s latest cohort. Since its launch in 2015, 62 local business owners have graduated from the four-month program, which offers immersive training for companies looking to scale. “ScaleUP! KC has been — and continues to be — such a critical program for…
Hyper-sustainable coffee shop opens in Hyde Park
A Kansas City coffee roaster with a focus on sustainability and creating zero landfill waste is hoping its first shop will be a model for cafes around the nation. A product of the Kansas City-based Paris Brothers food and coffee distribution company, Mother Earth Coffee has been available in local grocery stores and via wholesale…


