Time for this mob to Roo Up with UMKC streetwear collection: Here’s where to find it off-campus
October 10, 2023 | Nikki Overfelt Chifalu
MADE MOBB’s latest collaboration — an eight-piece streetwear collection with UMKC — is yet another full circle moment for co-founder Vu Radley, he shared.
Vu Radley, MADE MOBB
The Crossroads-based apparel brand is planning a limited-edition drop Friday, featuring Radley’s alma mater and its iconic Roos.
“It’s one of those things that just makes sense,” explained MADE MOBB co-founder, who also is known as Vu Nguyen within the community. He likened the turn of events to MADE MOBB’s recent success getting its products into the new terminal at Kansas City’s airport — a place where Radley himself worked as a teenager.
RELATED: Prepare to fill your carry ons with local goods when KC’s new terminal opens
“I love these full circle moments, especially UMKC,” he continued. “I came into UMKC not knowing anything about design; 10 years later, we’re doing our own clothing brand. Being able to collaborate with them was just a beautiful thing.”
The new collection is set to be launched 6 p.m. to 9 p.m. Friday, Oct. 13 during UMKC’s takeover of MADE MOBB’s storefront on Southwest Boulevard. Similar to First Fridays at the retail-turned-gathering space, vendors and performers are expected. Except this time, they will all be students or alumni of the University of Missouri-Kansas City.
“Everybody involved is somehow involved with UMKC,” Radley added.
Most of the limited-edition collection will be available exclusively at MADE MOBB throughout October, he noted. An alumni shirt will also be sold at the bookstore on campus.
Past collaborators with MADE MOBB — one of Startland News’ Kansas City Startups to Watch in 2023 — include the Kansas City Chiefs, Current, and Comets.
To develop the Roo-inspired designs, Radley said, he worked with the UMKC team of Sarah Dresslaer, Mike Duah, and Sarah Richardson, who taught him that a group of kangaroos is actually called a “mob.” This inspired the shirt designs with MADE scribbled out and replaced with ROOS.
“I was like, ‘No; go away,’” he recalled. “So I looked it up because I didn’t believe them.”
“We were like, ‘How perfect,’” Radley added.
The collection is also an expression of MADE MOBB and UMKC’s shared value of being “made for community,” Radley shared, with some of the designs featuring the MOBB scribbled out and replaced with FOR COMMUNITY.
“UMKC is in the community,” he continued. “It’s right down and by the Plaza, right in the city. It’s in Kansas City and often gets overlooked as an opportunity to stay within the city and go to a good school that provides really dope things.”
“We’re the same,” he added. “We’re in the Crossroads. We’ve always talked about working together with community, showcasing different vendors and our friends and family within our First Fridays events, working with different small businesses and big businesses in Kansas City to create the visual of two hands shaking. That’s always been the visual in my head. As somebody grows in Kansas City and that gets put on the map, everybody shines.”
“When we think about how we can have an impact and what we do in the community, it’s more than just shirts,” Radley continued.
With hand-drawn scribbles and sketches of the city incorporated in the collection, he said, it just made sense thematically to use the old-school, cartoon-looking Roo, inspired by Walt Disney’s depiction of the university’s mascot.
“It’s really just us having fun and being able to create something real simple and clean,” Radley explained. “And gives back to the idea of the fun portions of the cartoon side of things. Not everything has to be so serious.”
He teased that other evolutions of the Roos logo could be used in future collaborations.
“Most of the times when people are from KU, you know they’re from KU,” he said. “With UMKC, we’ve got to be proud of being a Roo and I’ve been seeing that more often. It’s like, ‘I graduated from UMKC.’ OK, ‘Roo up.’”
“So I’m just excited about the things that come from this collaboration, as well as other ones in the city,” he added. “Just being able to say that we’ve done this collab this year has been just another bucket list item.”
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
KC couple’s 15-year journey evolves into $4M 24-hour child care center in urban core
A multimillion-dollar expansion for KD Academy is expected to upgrade the early learning and child care center’s capacity from 95 to 430 students at its new headquarters on Prospect Avenue — a redevelopment boon for the east side corridor and the extension of a family’s long-running mission. “Our goal starting out was to create a…
Why KCK’s ‘dopest, 7-fingered, adopted, biracial business owner’ is serving kinship, coffee at his new cafe
When a new coffee shop in KCK’s Strawberry Hill neighborhood opens this fall, the space is expected to feature more than just specialty roasts — with financial literacy programming, community workouts and hip hop yoga sessions on the menu. “It’s never been about, ‘How can I make the most money the fastest?’” said TJ Roberts,…
Beacon analysis: Restaurant relief funds flowed to whiter, more affluent areas of Kansas City
Editor’s note: The following story was originally published by The Kansas City Beacon, a nonprofit, public-service journalism newsroom serving Kansas and Missouri. Click here to read the original story or here to sign up for the free Kansas City Beacon email newsletter. Local businesses received a total of $53 million from the fund, but few of those dollars flowed…
New ranking: How KC can break into the Top 10 Midwest startup cities (and why it hasn’t yet)
A freshly released ranking of Midwest startup hubs shows Kansas City maintaining its years-long position at No. 12, but warns — despite a few recent headline-grabbing wins — the metro faces the threat of stagnation without increased activity, startup reinvestment and government support. “You had to get more funding and big exits just to stay…