Taylor Swift vs NFL Draft: Who scored the most touchdowns for KC in this epic economic showdown
September 30, 2023 | Economic Development Corporation of Kansas City
Editor’s note: The following economic analysis was provided by the Economic Development Corporation of Kansas City, Missouri (EDCKC). The opinions expressed in this commentary are the author’s alone.
Kansas City, Missouri, has recently been the epicenter of two gargantuan events: Taylor Swift’s Eras concerts and the NFL Draft. Both events have left significant economic imprints on the city. But which packed a bigger punch? Comparing statistics like these can be apples to oranges, or encores to touchdowns, as analysts measure impact using different methods. However, regardless of the methods, the impact of each is staggering.
Taylor Swift’s Eras concerts: A swift surge of economic power
Swift’s Historic Tour: According to Fortune, a data report from research company QuestionPro suggests that The Eras Tour has the potential to generate a staggering $4.6 billion in consumer spending in the United States alone. This figure is astounding and solidifies Swift’s venture as one of the most significant tours of all time, considering its overall impact on the economy.
But what about Kansas City?
Concert expenditures unpacked:
- Ticket Sales: With an average ticket price of $1,200 and 74,000 tickets sold, ticket sales alone generate a staggering $88.8 million.
- Beyond the Ticket: For most concerts, every $100 ticket translates to an additional $300 on local amenities. Swifties, however, are in a league of their own, splurging between $1,300 to $1,500 on merchandise, dining, and other luxuries. This means each Swiftie contributes between $2,500 to $2,700 per concert, resulting in an impact of $185 million to nearly $200 million for the two-night extravaganza at Arrowhead Stadium in Kansas City.
- Tax Boon: These concerts will pour approximately $5.66 million in taxes into state and local coffers and add another $1.33 million to the stadium maintenance fund.
NFL Draft stage at Union Station; photo courtesy of the Kansas City Chiefs
The NFL Draft in Kansas City: A touchdown for local economy
- Economic Windfall: The NFL Draft 2023 showered Kansas City with a robust $164.3 million.
RELATED: NFL Draft festivities scored $164.3M in economic impact for Kansas City
Where the money went:
- Direct Infusion: The event funneled $108.8 million directly into the city.
- Indirect Boost: An additional $55.5 million was felt as an indirect ripple effect.
- Spending Spectrum: Visitors to the city splashed out on accommodations (60 percent), food and beverages (18 percent), business services (8 percent), transportation (6 percent), and retail/recreational services (4 percent).
Civic Pride: Echoing the city’s pride and success, Kansas City Mayor Quinton Lucas celebrated the dual achievements of the Draft — an economic windfall and global viewership, further augmented by appearances from the Kansas City Chiefs.
One of many Taylor Swift fans poses for a photo in July at the Honorary Cornelia Street and Honorary Swift Street (Taylor’s Version) signs in North Kansas City; photo by Channa Steinmetz, Startland News
The Verdict: Swift’s concerts or the NFL Draft?
On a per-night basis, Swift’s concerts seemingly overshadow the economic footprint of the multi-day NFL Draft. While the Draft brought a comprehensive economic boon to Kansas City, Swift’s concerts, compressed into just two nights, rivaled this impact.
RELATED: In their threads era: KC retailers answer demand for Swift-Kelce clothing
Conclusion
Both Taylor Swift’s concerts and the NFL Draft illustrate the immense power of entertainment and sports in supercharging a city’s economy. While the Draft’s influence was spread over several days, Swift’s two-night magic brought an equally dazzling economic shower to Kansas City. One thing’s for sure: Kansas City emerged as the ultimate winner.
But if you think TSwift is the Queen of economic impact, According to CBS News: Beyoncé (scheduled to perform in Kansas City on October 1st) could outperform Taylor Swift by an additional 25 percent. An influx of Beyoncé fans for two May shows in Stockholm, Sweden, also made an economic impact there. Hotel prices skyrocketed and inflation bumped up 0.2 percent that month, Danske Bank Chief Economist, Michael Grahn, told the Financial Times. He described her impact on the economy as “very rare.”
So, the obvious next question: can a little soccer tournament do even better in 2026?
2023 Startups to Watch
stats here
Related Posts on Startland News
Divide and conquer: Splitsy pulls $70K from crowdfunding, ‘extra bump’ toward launch
Splitsy is ready to cash in on its widespread consumer appeal, revealed Brad Starnes, announcing the close of the startup’s first crowdfunding campaign and what it might mean for its rapidly scaling future. “We’re sitting at about $130,000 in funding right now,” said Starnes, co-founder of Splitsy, noting a nearly $71,000 chunk of the startup’s…
KC Pioneers secure six-figure funding from up-and-coming investment firm backed by MySidewalk exec
“Investment” goes deeper than simply writing a check, Mark Josey said, noting Kansas City’s premier esports league plans on being intentional in raising its $2 million seed round. “When you’re looking for partners, investors and sponsors, it starts at the core with asking: Do they believe in our mission, vision and value? Do they have…
KC couple’s 15-year journey evolves into $4M 24-hour child care center in urban core
A multimillion-dollar expansion for KD Academy is expected to upgrade the early learning and child care center’s capacity from 95 to 430 students at its new headquarters on Prospect Avenue — a redevelopment boon for the east side corridor and the extension of a family’s long-running mission. “Our goal starting out was to create a…
Why KCK’s ‘dopest, 7-fingered, adopted, biracial business owner’ is serving kinship, coffee at his new cafe
When a new coffee shop in KCK’s Strawberry Hill neighborhood opens this fall, the space is expected to feature more than just specialty roasts — with financial literacy programming, community workouts and hip hop yoga sessions on the menu. “It’s never been about, ‘How can I make the most money the fastest?’” said TJ Roberts,…