Godfrey Riddle wants to build you a home; How Civic Saint’s eco-friendly bricks could reshape the foundation of affordable housing
September 23, 2023 | Startland News Staff
Winning $55,000 in a recent national LGBT pitch competition provides Godfrey Riddle the building blocks for a hard pivot — shifting the focus of his lifestyle company Civic Saint from handmade retail goods to earthen bricks used to sustainably create artful, affordable homes.
“Affordable housing is a problem I’ve been pondering since my family lost our first home to foreclosure when I was 12,” said Riddle, founder and president of Kansas City-based social venture Civic Saint. “I couldn’t understand why we live in a society where housing is such a precarious thing, especially as I grew to understand it as a key determinant of individual, familial, and community stability, success, and prosperity.”
“As I thought more about Civic Saint’s founding purpose to build inspiring communities where people reach their full potential alongside my professional and personal background, finding ways to lower the bar to home ownership as a means to create and perpetuate generational wealth in overlooked communities seemed like a natural progression to build an equitable and just world,” he continued.
Civic Saint hit the Kansas City maker scene in 2020 with Riddle debuting a line of apparel and accessories meant to provide affirmation around the ideas of universal humanity and worth.
The new iteration of the brand pioneers a process to use compressed earthen bricks (CEBs), prefab manufacturing, and technology to sustainably produce artful, affordable housing and adaptive communities, Riddle said — introducing a version of Civic Saint that aims to close the racial wealth gap through job creation and revitalize redlined neighborhoods.
“For the first time in human history, it is possible to apply structural design standards to earthen buildings; a material humans have used across societies since 8700 BCE,” said Riddle. “Our business model prioritizes the environment while addressing generational wealth disparities through job creation, homeownership, and their ambient economic impacts.”
The pivot is informed by Riddle’s life as a gay, Black man and cancer survivor whose late parents struggled with homeownership, he said. His experience on Amy Pohler’s originalPeacock TV show “The Gentle Art of Swedish Death Cleaning” also contributed to the social enterprise’s renewed focus because Riddle learned how to lighten his ecological footprint by imbuing his surroundings with purpose, he added.
RELATED: Maker featured in NBC series says ‘death cleaning’ opened his eyes to grief without guilt

Godfrey Riddle, Civic Saint, celebrates after winning pitch competitions hosted by the National Gay & Lesbian Chamber of Commerce; photo courtesy of Civic Saint
In August, Civic Saint won both the Inaugural Communities of Color Initiative (CoCi) Biz Pitch and the overall Biz Pitch competitions, bringing in a total of $55,000 from the National Gay & Lesbian Chamber of Commerce at its 2023 International Business & Leadership Conference in Denver.
Click here to watch Civic Saint’s successful pitch presentation.
Civic Saint plans to prototype and deliver its first demo build in April 2024 at Kansas City’s historically Black 18th & Vine Jazz District during AIA Kansas City’s annual Design Week, which brings together thousands from the architecture, design, and creative industries.
A celebration and community event marking the brand’s third anniversary is planned for Oct. 5 to further introduce Civic Saint’s concept and meet its $100,000 startup capital goal.
Click here for more information on the October event.
“Our ultimate vision is for Civic Saint communities to become the most beautiful, family-friendly neighborhoods where people and communities grow to their full potential,” said Riddle.
As part of the social venture’s pivot, Civic Saint is minimizing its apparel collection back down to the brand’s original statement T-shirts with all proceeds benefiting the launch of the new effort. Riddle’s popular “Human” shirts are expected to ultimately evolve into a “House a Human” shirt to match the shift in direction, he said.
Click here to shop Civic Saint.

Nikki Beard, Saint Luke’s Health System (left) and Godfrey Riddle, ArtsKC (right) at the KC Chamber’s POWER of Diversity Breakfast; photo by Nikki Overfelt Chifalu, Startland News
An artist, nonprofit executive and serial social entrepreneur, Riddle — who also serves as director of resource development at ArtsKC — was honored in July by the Greater Kansas City Chamber of Commerce during its Power of Diversity Breakfast. He was one of three up-and-coming senior level workforce members who were celebrated with Ace Award for advocating and uplifting Diversity, Equity and Inclusive within their business and community.
“When I think about how I would use my leadership to have an impact on DEI efforts in Kansas City, it’s always trying to be vocal about groups that are left out,” Riddle said during the Chamber event. “From my vantage point, it’s understanding that I can’t see everything; but sometimes you have to ask the question or at least make space and time to do that and find the answer.”

2023 Startups to Watch
stats here
Related Posts on Startland News
You can’t plan for this: ‘Mr K’ finalists wary of another ‘wrench into the face’ from Washington
An upended national political and economic climate has rippled down to Main Street, acknowledged leaders of this year’s Top 10 Small Businesses, bringing concerns about racism, DEI backlash, tariffs, and supply chain disruptions to Kansas City’s front door. “We’ve had people come into the shop and harass our employees, our customers,” explained Dulcinea Herrera —…
Hyde Park coffee space reopens with family vibe fitting historic neighborhood’s roots, owners say
A newly opened neighborhood coffee shop in Hyde Park hopes to bring a fresh, family-friendly vibe to Kansas City’s bustling coffee scene, its owners said. “We created 1888 Coffee to be something different — not just another café, but a welcoming hub for our community,” said Christine Kehoe, co-owner and operator of 1888 Coffee with…
Topeka recruited dozens of Filipino teachers for local classrooms; at year’s end, the district hopes they’ll stay
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. TOPEKA — Although international educators are not new to the state’s capital city, Topeka welcomed about 50 teachers from the Philippines this past school year to address shortages within the…
KCMO awards another $100K to help businesses boost outdoor dining ahead of World Cup
A fresh round of funding for upgraded outdoor dining experiences at small businesses across Kansas City, Missouri, will put entrepreneurs ahead of the game when World Cup revelers arrive in 2026, city officials said Thursday. Twelve recipients were chosen this week to receive their slice of $100,000 from KCMO’s Outdoor Dining Enhancement Grant Program —…





