Godfrey Riddle wants to build you a home; How Civic Saint’s eco-friendly bricks could reshape the foundation of affordable housing

September 23, 2023  |  Startland News Staff

Rendering of a home built with Civic Saint's earthen bricks; image courtesy of Civic Saint

Winning $55,000 in a recent national LGBT pitch competition provides Godfrey Riddle the building blocks for a hard pivot — shifting the focus of his lifestyle company Civic Saint from handmade retail goods to earthen bricks used to sustainably create artful, affordable homes.

Godfrey Riddle, Civic Saint

“Affordable housing is a problem I’ve been pondering since my family lost our first home to foreclosure when I was 12,” said Riddle, founder and president of Kansas City-based social venture Civic Saint. “I couldn’t understand why we live in a society where housing is such a precarious thing, especially as I grew to understand it as a key determinant of individual, familial, and community stability, success, and prosperity.”

“As I thought more about Civic Saint’s founding purpose to build inspiring communities where people reach their full potential alongside my professional and personal background, finding ways to lower the bar to home ownership as a means to create and perpetuate generational wealth in overlooked communities seemed like a natural progression to build an equitable and just world,” he continued.

Civic Saint hit the Kansas City maker scene in 2020 with Riddle debuting a line of apparel and accessories meant to provide affirmation around the ideas of universal humanity and worth.

The new iteration of the brand pioneers a process to use compressed earthen bricks (CEBs), prefab manufacturing, and technology to sustainably produce artful, affordable housing and adaptive communities, Riddle said — introducing a version of Civic Saint that aims to close the racial wealth gap through job creation and revitalize redlined neighborhoods.

“For the first time in human history, it is possible to apply structural design standards to earthen buildings; a material humans have used across societies since 8700 BCE,” said Riddle. “Our business model prioritizes the environment while addressing generational wealth disparities through job creation, homeownership, and their ambient economic impacts.”

The pivot is informed by Riddle’s life as a gay, Black man and cancer survivor whose late parents struggled with homeownership, he said. His experience on Amy Pohler’s originalPeacock TV show “The Gentle Art of Swedish Death Cleaning” also contributed to the social enterprise’s renewed focus because Riddle learned how to lighten his ecological footprint by imbuing his surroundings with purpose, he added.

RELATED: Maker featured in NBC series says ‘death cleaning’ opened his eyes to grief without guilt

Godfrey Riddle, Civic Saint, celebrates after winning pitch competitions hosted by the National Gay & Lesbian Chamber of Commerce; photo courtesy of Civic Saint

In August, Civic Saint won both the Inaugural Communities of Color Initiative (CoCi) Biz Pitch and the overall Biz Pitch competitions, bringing in a total of $55,000 from the National Gay & Lesbian Chamber of Commerce at its 2023 International Business & Leadership Conference in Denver.

Click here to watch Civic Saint’s successful pitch presentation.

Compressed earthen brick from Civic Saint

Civic Saint plans to prototype and deliver its first demo build in April 2024 at Kansas City’s historically Black 18th & Vine Jazz District during AIA Kansas City’s annual Design Week, which brings together thousands from the architecture, design, and creative industries.

A celebration and community event marking the brand’s third anniversary is planned for Oct. 5 to further introduce Civic Saint’s concept and meet its $100,000 startup capital goal.

Click here for more information on the October event.

“Our ultimate vision is for Civic Saint communities to become the most beautiful, family-friendly neighborhoods where people and communities grow to their full potential,” said Riddle.

As part of the social venture’s pivot, Civic Saint is minimizing its apparel collection back down to the brand’s original statement T-shirts with all proceeds benefiting the launch of the new effort. Riddle’s popular “Human” shirts are expected to ultimately evolve into a “House a Human” shirt to match the shift in direction, he said.

Click here to shop Civic Saint.

Nikki Beard, Saint Luke’s Health System (left) and Godfrey Riddle, ArtsKC (right) at the KC Chamber’s POWER of Diversity Breakfast; photo by Nikki Overfelt Chifalu, Startland News

An artist, nonprofit executive and serial social entrepreneur, Riddle — who also serves as director of resource development at ArtsKC — was honored in July by the Greater Kansas City Chamber of Commerce during its Power of Diversity Breakfast. He was one of three up-and-coming senior level workforce members who were celebrated with Ace Award for advocating and uplifting Diversity, Equity and Inclusive within their business and community.

“When I think about how I would use my leadership to have an impact on DEI efforts in Kansas City, it’s always trying to be vocal about groups that are left out,” Riddle said during the Chamber event. “From my vantage point, it’s understanding that I can’t see everything; but sometimes you have to ask the question or at least make space and time to do that and find the answer.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged ,
Featured Business
    Featured Founder

      2023 Startups to Watch

        stats here

        Related Posts on Startland News

        LISTEN: Fermenting a clean future through products from meat alternatives to skin creams and baby formula

        By Tommy Felts | September 13, 2025

        On this episode of Startland News’ Plug and Play Topeka founder podcast series, we chat with Francesca Gallucci of Natáur, a Baltimore-based biotech company that’s reimagining how essential nutrients are made. Combining synthetic biology, metabolic engineering, and eco-friendly fermentation, they’re producing bio-based taurine (and other naturally occurring sulfur compounds) without relying on petroleum. Gallucci takes…

        KCMO slashes fees for outdoor dining permits, launches dining trail for grant winning projects

        By Tommy Felts | September 12, 2025

        Kansas City has officially eliminated outdoor dining permit fees, reducing the cost from $850 to zero, thanks to the momentum created by a city-led initiative to encourage investment in outdoor dining experiences, city leaders announced this week, unveiling new plans to promote funded businesses and their projects.  Launched in 2024, the Outdoor Dining Enhancement Program…

        World Cup will produce KC small biz millionaires in just weeks, leaders say, but it’s only the start

        By Tommy Felts | September 12, 2025

        Kansas City can’t look at the World Cup in 2026 as one big event where businesses are going to make good money for a while, and then everything goes back to normal, said Wes Rogers.  “This has to be the beginning of the next chapter of our city,” the 2nd District Councilman for Kansas City,…

        Missouri Starters Coalition debuts effort to boost homegrown jobs, future founders 

        By Tommy Felts | September 11, 2025

        Entrepreneurs across Missouri gained a new champion this week as regional and national advocates launched a new coalition to support builders in the face of systemic, confidence-shaking roadblocks as they seek to drive job creation and higher lifetime incomes. The Missouri Starters Coalition on Thursday unveiled its founding members — Back2KC, Cortex, E-Factory, Keystone Innovation…