Godfrey Riddle wants to build you a home; How Civic Saint’s eco-friendly bricks could reshape the foundation of affordable housing

September 23, 2023  |  Startland News Staff

Rendering of a home built with Civic Saint's earthen bricks; image courtesy of Civic Saint

Winning $55,000 in a recent national LGBT pitch competition provides Godfrey Riddle the building blocks for a hard pivot — shifting the focus of his lifestyle company Civic Saint from handmade retail goods to earthen bricks used to sustainably create artful, affordable homes.

Godfrey Riddle, Civic Saint

“Affordable housing is a problem I’ve been pondering since my family lost our first home to foreclosure when I was 12,” said Riddle, founder and president of Kansas City-based social venture Civic Saint. “I couldn’t understand why we live in a society where housing is such a precarious thing, especially as I grew to understand it as a key determinant of individual, familial, and community stability, success, and prosperity.”

“As I thought more about Civic Saint’s founding purpose to build inspiring communities where people reach their full potential alongside my professional and personal background, finding ways to lower the bar to home ownership as a means to create and perpetuate generational wealth in overlooked communities seemed like a natural progression to build an equitable and just world,” he continued.

Civic Saint hit the Kansas City maker scene in 2020 with Riddle debuting a line of apparel and accessories meant to provide affirmation around the ideas of universal humanity and worth.

The new iteration of the brand pioneers a process to use compressed earthen bricks (CEBs), prefab manufacturing, and technology to sustainably produce artful, affordable housing and adaptive communities, Riddle said — introducing a version of Civic Saint that aims to close the racial wealth gap through job creation and revitalize redlined neighborhoods.

“For the first time in human history, it is possible to apply structural design standards to earthen buildings; a material humans have used across societies since 8700 BCE,” said Riddle. “Our business model prioritizes the environment while addressing generational wealth disparities through job creation, homeownership, and their ambient economic impacts.”

The pivot is informed by Riddle’s life as a gay, Black man and cancer survivor whose late parents struggled with homeownership, he said. His experience on Amy Pohler’s originalPeacock TV show “The Gentle Art of Swedish Death Cleaning” also contributed to the social enterprise’s renewed focus because Riddle learned how to lighten his ecological footprint by imbuing his surroundings with purpose, he added.

RELATED: Maker featured in NBC series says ‘death cleaning’ opened his eyes to grief without guilt

Godfrey Riddle, Civic Saint, celebrates after winning pitch competitions hosted by the National Gay & Lesbian Chamber of Commerce; photo courtesy of Civic Saint

In August, Civic Saint won both the Inaugural Communities of Color Initiative (CoCi) Biz Pitch and the overall Biz Pitch competitions, bringing in a total of $55,000 from the National Gay & Lesbian Chamber of Commerce at its 2023 International Business & Leadership Conference in Denver.

Click here to watch Civic Saint’s successful pitch presentation.

Compressed earthen brick from Civic Saint

Civic Saint plans to prototype and deliver its first demo build in April 2024 at Kansas City’s historically Black 18th & Vine Jazz District during AIA Kansas City’s annual Design Week, which brings together thousands from the architecture, design, and creative industries.

A celebration and community event marking the brand’s third anniversary is planned for Oct. 5 to further introduce Civic Saint’s concept and meet its $100,000 startup capital goal.

Click here for more information on the October event.

“Our ultimate vision is for Civic Saint communities to become the most beautiful, family-friendly neighborhoods where people and communities grow to their full potential,” said Riddle.

As part of the social venture’s pivot, Civic Saint is minimizing its apparel collection back down to the brand’s original statement T-shirts with all proceeds benefiting the launch of the new effort. Riddle’s popular “Human” shirts are expected to ultimately evolve into a “House a Human” shirt to match the shift in direction, he said.

Click here to shop Civic Saint.

Nikki Beard, Saint Luke’s Health System (left) and Godfrey Riddle, ArtsKC (right) at the KC Chamber’s POWER of Diversity Breakfast; photo by Nikki Overfelt Chifalu, Startland News

An artist, nonprofit executive and serial social entrepreneur, Riddle — who also serves as director of resource development at ArtsKC — was honored in July by the Greater Kansas City Chamber of Commerce during its Power of Diversity Breakfast. He was one of three up-and-coming senior level workforce members who were celebrated with Ace Award for advocating and uplifting Diversity, Equity and Inclusive within their business and community.

“When I think about how I would use my leadership to have an impact on DEI efforts in Kansas City, it’s always trying to be vocal about groups that are left out,” Riddle said during the Chamber event. “From my vantage point, it’s understanding that I can’t see everything; but sometimes you have to ask the question or at least make space and time to do that and find the answer.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged ,
Featured Business
    Featured Founder

      2023 Startups to Watch

        stats here

        Related Posts on Startland News

        Hometown scramble: Noonan collaboration with neighboring Garmin brings startup closer to tournament win

        By Tommy Felts | September 24, 2025

        Kansas City sports tech innovator Noonan’s latest big swing sees the startup paired with a major industry player whose homegrown headquarters exercises its domination in the wearables market from just a few miles down I-35 in Johnson County. Lenexa-built Noonan on Tuesday announced a collaboration with Garmin, a powerhouse in GPS-enabled sports technology — currently ranked…

        GRWM: Founder has more than swag; his platform matches companies with merch Gen Z will actually wear

        By Tommy Felts | September 23, 2025

        A lot of branded swag gets buried at the bottom of a drawer after being collected from a special event or trade show — never again to see the light of day, Ivan Hadzhiev said, noting his new startup is helping companies think outside the bag when they design and distribute promotional products. “We’re making…

        Annie Austen’s newest store opens, building around ‘an actual human being’ and her gut instincts

        By Tommy Felts | September 23, 2025

        That glow within downtown Overland Park isn’t just coming from the freshly stocked shelves at the new Annie Austen storefront; it’s yet another product of the pandemic-pivot entrepreneur’s contagious positivity — lightening the mood just steps away from a massive farmers market overhaul. “There really aren’t any safe options in life. Sometimes the rug gets…

        Meet the competition: AltCap Your Biz unveils finalists for pitch event, $60K in awards

        By Tommy Felts | September 23, 2025

        A popular fall pitch competition for emerging entrepreneurs is returning to Union Station in November with AltCap today announcing 10 finalists for $60,000 in cash prizes — ranging from Kansas City’s first mobile matcha cart to specialty wellness retailers and a dog toy innovator. “The AltCap Your Biz Pitch Competition is so much more than…