Godfrey Riddle wants to build you a home; How Civic Saint’s eco-friendly bricks could reshape the foundation of affordable housing
September 23, 2023 | Startland News Staff
Winning $55,000 in a recent national LGBT pitch competition provides Godfrey Riddle the building blocks for a hard pivot — shifting the focus of his lifestyle company Civic Saint from handmade retail goods to earthen bricks used to sustainably create artful, affordable homes.
“Affordable housing is a problem I’ve been pondering since my family lost our first home to foreclosure when I was 12,” said Riddle, founder and president of Kansas City-based social venture Civic Saint. “I couldn’t understand why we live in a society where housing is such a precarious thing, especially as I grew to understand it as a key determinant of individual, familial, and community stability, success, and prosperity.”
“As I thought more about Civic Saint’s founding purpose to build inspiring communities where people reach their full potential alongside my professional and personal background, finding ways to lower the bar to home ownership as a means to create and perpetuate generational wealth in overlooked communities seemed like a natural progression to build an equitable and just world,” he continued.
Civic Saint hit the Kansas City maker scene in 2020 with Riddle debuting a line of apparel and accessories meant to provide affirmation around the ideas of universal humanity and worth.
The new iteration of the brand pioneers a process to use compressed earthen bricks (CEBs), prefab manufacturing, and technology to sustainably produce artful, affordable housing and adaptive communities, Riddle said — introducing a version of Civic Saint that aims to close the racial wealth gap through job creation and revitalize redlined neighborhoods.
“For the first time in human history, it is possible to apply structural design standards to earthen buildings; a material humans have used across societies since 8700 BCE,” said Riddle. “Our business model prioritizes the environment while addressing generational wealth disparities through job creation, homeownership, and their ambient economic impacts.”
The pivot is informed by Riddle’s life as a gay, Black man and cancer survivor whose late parents struggled with homeownership, he said. His experience on Amy Pohler’s originalPeacock TV show “The Gentle Art of Swedish Death Cleaning” also contributed to the social enterprise’s renewed focus because Riddle learned how to lighten his ecological footprint by imbuing his surroundings with purpose, he added.
RELATED: Maker featured in NBC series says ‘death cleaning’ opened his eyes to grief without guilt

Godfrey Riddle, Civic Saint, celebrates after winning pitch competitions hosted by the National Gay & Lesbian Chamber of Commerce; photo courtesy of Civic Saint
In August, Civic Saint won both the Inaugural Communities of Color Initiative (CoCi) Biz Pitch and the overall Biz Pitch competitions, bringing in a total of $55,000 from the National Gay & Lesbian Chamber of Commerce at its 2023 International Business & Leadership Conference in Denver.
Click here to watch Civic Saint’s successful pitch presentation.
Civic Saint plans to prototype and deliver its first demo build in April 2024 at Kansas City’s historically Black 18th & Vine Jazz District during AIA Kansas City’s annual Design Week, which brings together thousands from the architecture, design, and creative industries.
A celebration and community event marking the brand’s third anniversary is planned for Oct. 5 to further introduce Civic Saint’s concept and meet its $100,000 startup capital goal.
Click here for more information on the October event.
“Our ultimate vision is for Civic Saint communities to become the most beautiful, family-friendly neighborhoods where people and communities grow to their full potential,” said Riddle.
As part of the social venture’s pivot, Civic Saint is minimizing its apparel collection back down to the brand’s original statement T-shirts with all proceeds benefiting the launch of the new effort. Riddle’s popular “Human” shirts are expected to ultimately evolve into a “House a Human” shirt to match the shift in direction, he said.
Click here to shop Civic Saint.

Nikki Beard, Saint Luke’s Health System (left) and Godfrey Riddle, ArtsKC (right) at the KC Chamber’s POWER of Diversity Breakfast; photo by Nikki Overfelt Chifalu, Startland News
An artist, nonprofit executive and serial social entrepreneur, Riddle — who also serves as director of resource development at ArtsKC — was honored in July by the Greater Kansas City Chamber of Commerce during its Power of Diversity Breakfast. He was one of three up-and-coming senior level workforce members who were celebrated with Ace Award for advocating and uplifting Diversity, Equity and Inclusive within their business and community.
“When I think about how I would use my leadership to have an impact on DEI efforts in Kansas City, it’s always trying to be vocal about groups that are left out,” Riddle said during the Chamber event. “From my vantage point, it’s understanding that I can’t see everything; but sometimes you have to ask the question or at least make space and time to do that and find the answer.”

2023 Startups to Watch
stats here
Related Posts on Startland News
Unearthing Kansas City’s startup gems (with your help)
Last week, Startland News published its Top 10 startups and four honorable mentions to watch in 2016. By and large, the piece has been well received with thousands of readers issuing kudos to startups that made the list. But as with any subjective “Top 10-whatever” list, we expected grumbles about the worthiness of the startups…
‘I’ve been breaking bureaucracies for 24 years’ Kansas City’s new CIO opens up
There’s a new hand at the helm of Kansas City innovation, and it belongs to that of Bob Bennett. A 24-year veteran of the U.S. Army, Bennett kicked off his tenure as the second-ever chief innovation officer of the City of Kansas City, Mo. on Jan. 1, taking the lead on an array of civic…
Advisors, role models and the importance of ‘champions’
“What types of support relationships do you find beneficial as a startup founder?” I asked a group of six women founders this question as part of a whiteboard conversation conducted last year by WhiteSpace Consulting and Startland News. Their answers reveal a broad range of support relationships, including one that is a must-have for every…
Crowdfunding law has changed, here’s what you need to know
Editors note: This piece was originally published Jan. 7, 2016. The Securities and Exchange Commission’s expanded rules for equity crowdfunding went into effect May 16. This past October, the SEC unveiled its final equity crowdfunding regulations set to take effect May 16. For the first time in the U.S., entrepreneurs will be able to…





