Yoli Tortilleria’s grind to “honor the very humble tortilla” earns James Beard Award
June 6, 2023 | Madeline Fox
Editor’s note: The following story was originally published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter.
Yoli Tortilleria, a Mexican tortilla bakery with a retail store on Jefferson Street on Kansas City’s Westside and a manufacturing location on Bell Street, won the 2023 James Beard Award for Outstanding Bakery — one of the most prestigious honors in the American food industry.
The Westside tortilla bakery beat out two bakeshops in North Texas, an Italian bakery in New Orleans and a Miami bread maker.
Marissa Gencarelli, Yoli Tortilleria, wins Outstanding Bakery at the 2023 James Beard Restaurant And Chef Awards at Lyric Opera Of Chicago; photo by Jeff Schear, Getty Images for The James Beard Foundation
Owner Marissa Gencarelli said in her acceptance speech Monday that the tortilleria opened when she was still grieving the loss of her parents.
“Baking became our therapy, a way to connect and honor my ancestors in the middle of North America,” she said. “Thank you for the opportunity, and thank you for helping us honor the very humble tortilla.”
Gencarelli offered “gracias totales” to the James Beard Foundation, bakery employees, family and “Our city, Kansas City — without you, we would not be here.”
Last year, Yoli and its owners — Marissa and Mark Gencarelli — made it to the semifinals in the Outstanding Baker category, making history as the first tortilla bakery nominated for any James Beard Award.
When she spoke to KCUR in March about the bakery’s nomination as one of five finalists, Gencarelli said she was honored that her small business was recognized.
“I have a little kid and I always read ‘The Little Engine That Could,’ and we always feel like the little Mexican engine that could,” she said. “So, you know, it’s always going forward and just working as hard as we can.”
Yoli Tortilleria beat out Angelo Brocato Ice Cream & Confectionery in New Orleans, La Casita Bakeshop in Richardson, Texas, Kuluntu Bakery in Dallas, and Zak the Baker in Miami to take home the honor.
Click here to read more about Yoli Tortilleria from Startland News.
2023 Startups to Watch
stats here
Related Posts on Startland News
Gallery: Sprint Accelerator Demo Day
The Sprint Mobile Health Accelerator held its Demo Day event Thursday at the Kauffman Center for the Performing Arts. Ten startups that specialize in mobile health technology graduated from the Techstars-led accelerator, which conducts a three-month, mentor-led program designed to quickly advance businesses. Check out photos from the event by scrolling below.
Think IP: 3 IP rights your startup should know
In this Think column, Venture Legal attorney Andrew McGhie explores the complex world of intellectual property and how to protect your company. The Think column helps entrepreneurs to stop and think about the various aspects of starting and running a business. The most valuable assets for startups often include some type of intellectual property. What protection is…
UMKC, Digital Sandbox KC partnership to maximize resources, create jobs
The University of Missouri-Kansas City’s E-Scholars program has partnered with a business incubator program to provide resources and capital to student entrepreneurs. The program has partnered with Digital Sandbox KC to offer inroads to students to further develop their business projects with additional funding. “The UMKC Entrepreneurship Scholars program has a very specific goal –…
KC smart city ‘an invitation’ to innovators, entrepreneurs
The City of Kansas City, Mo., has signed an agreement with Sprint and Cisco to create the largest smart city in North America in the City of Fountains. Sprint will be building a network of connectivity worth up to $7 million dollars while Cisco will be providing smart city infrastructure worth upwards of $5 million. The…