Yoli Tortilleria’s grind to “honor the very humble tortilla” earns James Beard Award
June 6, 2023 | Madeline Fox
Editor’s note: The following story was originally published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter.
Yoli Tortilleria, a Mexican tortilla bakery with a retail store on Jefferson Street on Kansas City’s Westside and a manufacturing location on Bell Street, won the 2023 James Beard Award for Outstanding Bakery — one of the most prestigious honors in the American food industry.
The Westside tortilla bakery beat out two bakeshops in North Texas, an Italian bakery in New Orleans and a Miami bread maker.
Marissa Gencarelli, Yoli Tortilleria, wins Outstanding Bakery at the 2023 James Beard Restaurant And Chef Awards at Lyric Opera Of Chicago; photo by Jeff Schear, Getty Images for The James Beard Foundation
Owner Marissa Gencarelli said in her acceptance speech Monday that the tortilleria opened when she was still grieving the loss of her parents.
“Baking became our therapy, a way to connect and honor my ancestors in the middle of North America,” she said. “Thank you for the opportunity, and thank you for helping us honor the very humble tortilla.”
Gencarelli offered “gracias totales” to the James Beard Foundation, bakery employees, family and “Our city, Kansas City — without you, we would not be here.”
Last year, Yoli and its owners — Marissa and Mark Gencarelli — made it to the semifinals in the Outstanding Baker category, making history as the first tortilla bakery nominated for any James Beard Award.
When she spoke to KCUR in March about the bakery’s nomination as one of five finalists, Gencarelli said she was honored that her small business was recognized.
“I have a little kid and I always read ‘The Little Engine That Could,’ and we always feel like the little Mexican engine that could,” she said. “So, you know, it’s always going forward and just working as hard as we can.”
Yoli Tortilleria beat out Angelo Brocato Ice Cream & Confectionery in New Orleans, La Casita Bakeshop in Richardson, Texas, Kuluntu Bakery in Dallas, and Zak the Baker in Miami to take home the honor.
Click here to read more about Yoli Tortilleria from Startland News.
2023 Startups to Watch
stats here
Related Posts on Startland News
Bill to boost veteran entrepreneurship advances
Federal legislation that allows veterans to use their G.I. Bill benefits to launch a business is finding traction with lawmakers. Introduced by Sen. Jerry Moran, R-Kan., the Veterans Entrepreneurial Transition Act of 2015 has unanimously advanced through its originating committee and was introduced in the U.S. Senate on Monday. The bill — S. 1870 — would allow…
KCK health startup scores $270K to give patients a voice
An area startup is using a recent injection of funds to better provide hospitals with valuable feedback from patients. PatientsVoices, based in Kansas City, Kan., nabbed $270,000 from several organizations to boost its technology that analyzes and distributes information about patients’ experiences. Organizations such as the National Science Foundation, Google and Digital Sandbox KC each…
17 KC entrepreneurs selected to ‘ScaleUP!’
A KCSourceLink program that connects high-achieving entrepreneurs with mentors and resources announced its latest brood of businesspeople. ScaleUp! KC revealed Wednesday a group of 17 Kansas City-area entrepreneurs that hope to kick their businesses into higher gear. The diverse group includes entrepreneurs in such fields as software, transportation, fitness, food and more. It is the…
Kauffman Foundation dishing $2M to programs for entrepreneurs
With a new CEO and revamped strategic plan, the Ewing Marion Kauffman Foundation is bolstering its support of U.S. programs aimed at helping entrepreneurs. The Kansas City-based foundation is allocating about $2 million in grants to tax-exempt organizations expanding programs that are successful in supporting U.S. entrepreneurs. The grants, which will range between $250,000 and…