Yoli Tortilleria’s grind to “honor the very humble tortilla” earns James Beard Award
June 6, 2023 | Madeline Fox
Editor’s note: The following story was originally published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter.
Yoli Tortilleria, a Mexican tortilla bakery with a retail store on Jefferson Street on Kansas City’s Westside and a manufacturing location on Bell Street, won the 2023 James Beard Award for Outstanding Bakery — one of the most prestigious honors in the American food industry.
The Westside tortilla bakery beat out two bakeshops in North Texas, an Italian bakery in New Orleans and a Miami bread maker.
Marissa Gencarelli, Yoli Tortilleria, wins Outstanding Bakery at the 2023 James Beard Restaurant And Chef Awards at Lyric Opera Of Chicago; photo by Jeff Schear, Getty Images for The James Beard Foundation
Owner Marissa Gencarelli said in her acceptance speech Monday that the tortilleria opened when she was still grieving the loss of her parents.
“Baking became our therapy, a way to connect and honor my ancestors in the middle of North America,” she said. “Thank you for the opportunity, and thank you for helping us honor the very humble tortilla.”
Gencarelli offered “gracias totales” to the James Beard Foundation, bakery employees, family and “Our city, Kansas City — without you, we would not be here.”
Last year, Yoli and its owners — Marissa and Mark Gencarelli — made it to the semifinals in the Outstanding Baker category, making history as the first tortilla bakery nominated for any James Beard Award.
When she spoke to KCUR in March about the bakery’s nomination as one of five finalists, Gencarelli said she was honored that her small business was recognized.
“I have a little kid and I always read ‘The Little Engine That Could,’ and we always feel like the little Mexican engine that could,” she said. “So, you know, it’s always going forward and just working as hard as we can.”
Yoli Tortilleria beat out Angelo Brocato Ice Cream & Confectionery in New Orleans, La Casita Bakeshop in Richardson, Texas, Kuluntu Bakery in Dallas, and Zak the Baker in Miami to take home the honor.
Click here to read more about Yoli Tortilleria from Startland News.
2023 Startups to Watch
stats here
Related Posts on Startland News
How wearables could change America’s pastime and Amazon’s big oops
In this week’s roundup of watercooler talk from the region’s startup hubs, we have the dish on Major League Baseball wearables, Amazon’s flub with expanding the digital divide and Chicago’s STEM workforce issues. Check out more in this series here. Mobile Commerce Press: Major League Baseball gives the nod to wearable technology No, this doesn’t…
The red carpet, garageband and laboratory of funding models
Editor’s note: The opinions expressed in this commentary are the author’s alone. “Funding! Funding! Funding!” It’s the warrior’s cry of the startup community. In the world of entrepreneurship, there’s an incredible amount of pressure to run a startup that can be described as “disruptive,” “innovative” and “scalable.” Those descriptions come with a hefty price tag,…
Kauffman Foundation CEO serves up 5 policies for entrepreneurial growth
Adaptation, experimentation and research. No, those aren’t tips to run a startup. Rather, they’re a few of the recommendations for lawmakers to consider if they’d like to spur nationwide entrepreneurial growth, according to Wendy Guillies, CEO of the Ewing Marion Kauffman Foundation. Now nearly a year into her tenure as CEO, Guillies recently presented five…
Google opens applications for Digital Inclusion Fellowship
Just two months after it unveiled free access to gigabit internet for low-income households in Kansas City, Google Fiber is again ramping up efforts to close the digital divide. In partnership with the Nonprofit Technology Network, Google Fiber has again opened applications for its Digital Inclusion Fellowship, this time looking for 22 bright minds to…