Yoli Tortilleria’s grind to “honor the very humble tortilla” earns James Beard Award
June 6, 2023 | Madeline Fox
Editor’s note: The following story was originally published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter.
Yoli Tortilleria, a Mexican tortilla bakery with a retail store on Jefferson Street on Kansas City’s Westside and a manufacturing location on Bell Street, won the 2023 James Beard Award for Outstanding Bakery — one of the most prestigious honors in the American food industry.
The Westside tortilla bakery beat out two bakeshops in North Texas, an Italian bakery in New Orleans and a Miami bread maker.
Marissa Gencarelli, Yoli Tortilleria, wins Outstanding Bakery at the 2023 James Beard Restaurant And Chef Awards at Lyric Opera Of Chicago; photo by Jeff Schear, Getty Images for The James Beard Foundation
Owner Marissa Gencarelli said in her acceptance speech Monday that the tortilleria opened when she was still grieving the loss of her parents.
“Baking became our therapy, a way to connect and honor my ancestors in the middle of North America,” she said. “Thank you for the opportunity, and thank you for helping us honor the very humble tortilla.”
Gencarelli offered “gracias totales” to the James Beard Foundation, bakery employees, family and “Our city, Kansas City — without you, we would not be here.”
Last year, Yoli and its owners — Marissa and Mark Gencarelli — made it to the semifinals in the Outstanding Baker category, making history as the first tortilla bakery nominated for any James Beard Award.
When she spoke to KCUR in March about the bakery’s nomination as one of five finalists, Gencarelli said she was honored that her small business was recognized.
“I have a little kid and I always read ‘The Little Engine That Could,’ and we always feel like the little Mexican engine that could,” she said. “So, you know, it’s always going forward and just working as hard as we can.”
Yoli Tortilleria beat out Angelo Brocato Ice Cream & Confectionery in New Orleans, La Casita Bakeshop in Richardson, Texas, Kuluntu Bakery in Dallas, and Zak the Baker in Miami to take home the honor.
Click here to read more about Yoli Tortilleria from Startland News.
2023 Startups to Watch
stats here
Related Posts on Startland News
Events Preview: KCVR Hackathon this weekend!
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW KCVR Hackathon When: July 15 – July 17 Where: Google Fiber Join us for the KCVR Hackathon! The event is being sponsored…
Puppies and pilsners: Bar K dog park eyes KC’s riverfront
A proposed bar at Kansas City’s Berkley Riverfront park will enable the enjoyment of a cocktail and your canine. Founded by David Hensley and Leib Dodell, Bar K hopes to be part of a revitalization effort in the riverfront area with Port KC by converting unused green space into a bar, restaurant and dog park.…
Digital Sandbox expands to Independence, Mo.
Digital Sandbox KC is expanding into more surrounding Kansas City suburbs. The business incubator has partnered with the City of Independence and the Independence Economic Development Council to help early-stage entrepreneurs grow their businesses in the municipal directly east of Kansas City. Digital Sandbox — which provides up to $25,000 to area businesses for specific projects…
Innovation program challenges civically-minded Kansas Citians
The City of Kansas City, Mo. is again asking for entrepreneurs’ help. Kansas City is now accepting applications for the 2016 Innovation Partnership Program, which provides an avenue for entrepreneurs to develop, test and demonstrate solutions to improve city operations. The city will accept program applications for only 30 days — from July 13 to August 15.…