Yoli Tortilleria’s grind to “honor the very humble tortilla” earns James Beard Award
June 6, 2023 | Madeline Fox
Editor’s note: The following story was originally published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter.
Yoli Tortilleria, a Mexican tortilla bakery with a retail store on Jefferson Street on Kansas City’s Westside and a manufacturing location on Bell Street, won the 2023 James Beard Award for Outstanding Bakery — one of the most prestigious honors in the American food industry.
The Westside tortilla bakery beat out two bakeshops in North Texas, an Italian bakery in New Orleans and a Miami bread maker.
Marissa Gencarelli, Yoli Tortilleria, wins Outstanding Bakery at the 2023 James Beard Restaurant And Chef Awards at Lyric Opera Of Chicago; photo by Jeff Schear, Getty Images for The James Beard Foundation
Owner Marissa Gencarelli said in her acceptance speech Monday that the tortilleria opened when she was still grieving the loss of her parents.
“Baking became our therapy, a way to connect and honor my ancestors in the middle of North America,” she said. “Thank you for the opportunity, and thank you for helping us honor the very humble tortilla.”
Gencarelli offered “gracias totales” to the James Beard Foundation, bakery employees, family and “Our city, Kansas City — without you, we would not be here.”
Last year, Yoli and its owners — Marissa and Mark Gencarelli — made it to the semifinals in the Outstanding Baker category, making history as the first tortilla bakery nominated for any James Beard Award.
When she spoke to KCUR in March about the bakery’s nomination as one of five finalists, Gencarelli said she was honored that her small business was recognized.
“I have a little kid and I always read ‘The Little Engine That Could,’ and we always feel like the little Mexican engine that could,” she said. “So, you know, it’s always going forward and just working as hard as we can.”
Yoli Tortilleria beat out Angelo Brocato Ice Cream & Confectionery in New Orleans, La Casita Bakeshop in Richardson, Texas, Kuluntu Bakery in Dallas, and Zak the Baker in Miami to take home the honor.
Click here to read more about Yoli Tortilleria from Startland News.
2023 Startups to Watch
stats here
Related Posts on Startland News
Embracing the chaos, LaborChart soothes the calamity of construction
Editor’s note: This content is sponsored by LaunchKC but independently produced by Startland News. Entrepreneurship is often attractive to personalities that don’t mind dealing with uncertainty. And though Ben Schultz never envisioned himself an entrepreneur, his experience as an electrical contractor forced him to embrace a myriad of unknowns in the construction industry. “Construction is…
Events Preview: Sports Hack for Social Change Competition
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious Kansas Citian, we recommend these upcoming events for you. WEEKLY EVENT PREVIEW Second Fridays at Village Square When: October 14 @ 4:30 pm – 7:30 pm Where: Village Square Coworking Studio Second…
Kansas Citians preparing for plethora of pitch competitions
A staple of early-stage business — the elevator pitch — will be on full display for the Kansas City community in coming weeks. Entrepreneurs from around the metro area have several upcoming opportunities to pitch their businesses or to hear other innovators deliver spiels on their firms. Here are few of those events. The University of Kansas’…
Royals, entrepreneurial stars fielding pitches from Kansas City educators
Children today require more than just a pencil and paper to complete their lesson plan. Thanks to a booming education technology market, teachers’ out-of-pocket spending goes far beyond the occasional pen, pencil or box of tissues nowadays. In 2013, teachers spent $1.6 billion annually to support their classroom. To alleviate the climbing prices of basic…