Yoli Tortilleria’s grind to “honor the very humble tortilla” earns James Beard Award
June 6, 2023 | Madeline Fox
Editor’s note: The following story was originally published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter.
Yoli Tortilleria, a Mexican tortilla bakery with a retail store on Jefferson Street on Kansas City’s Westside and a manufacturing location on Bell Street, won the 2023 James Beard Award for Outstanding Bakery — one of the most prestigious honors in the American food industry.
The Westside tortilla bakery beat out two bakeshops in North Texas, an Italian bakery in New Orleans and a Miami bread maker.
Marissa Gencarelli, Yoli Tortilleria, wins Outstanding Bakery at the 2023 James Beard Restaurant And Chef Awards at Lyric Opera Of Chicago; photo by Jeff Schear, Getty Images for The James Beard Foundation
Owner Marissa Gencarelli said in her acceptance speech Monday that the tortilleria opened when she was still grieving the loss of her parents.
“Baking became our therapy, a way to connect and honor my ancestors in the middle of North America,” she said. “Thank you for the opportunity, and thank you for helping us honor the very humble tortilla.”
Gencarelli offered “gracias totales” to the James Beard Foundation, bakery employees, family and “Our city, Kansas City — without you, we would not be here.”
Last year, Yoli and its owners — Marissa and Mark Gencarelli — made it to the semifinals in the Outstanding Baker category, making history as the first tortilla bakery nominated for any James Beard Award.
When she spoke to KCUR in March about the bakery’s nomination as one of five finalists, Gencarelli said she was honored that her small business was recognized.
“I have a little kid and I always read ‘The Little Engine That Could,’ and we always feel like the little Mexican engine that could,” she said. “So, you know, it’s always going forward and just working as hard as we can.”
Yoli Tortilleria beat out Angelo Brocato Ice Cream & Confectionery in New Orleans, La Casita Bakeshop in Richardson, Texas, Kuluntu Bakery in Dallas, and Zak the Baker in Miami to take home the honor.
Click here to read more about Yoli Tortilleria from Startland News.
2023 Startups to Watch
stats here
Related Posts on Startland News
Young KC entrepreneurs to learn from veteran innovators Fishback, Costello
Young entrepreneurs in the area are set to cultivate their skills with an upcoming event connecting them with successful Kansas City business leaders. On Nov. 14, HatchPad Engage! Kansas City will host a panel, fireside chat and pitch competition geared toward entrepreneurial youth that are still in school or are recent graduates. HatchPad CEO Heather…
Meet the leaders driving Black & Veatch’s entrepreneurial revival
In June, Kansas City construction giant Black & Veatch kicked off an effort to accelerate new, innovative ideas by adopting a concept common among startups. The Overland Park-based corporation launched the B&V Growth Accelerator, which hopes to challenge the global firm’s traditional methods of generating and launching ideas. Black & Veatch — which works with…
One Kansas City startup survives national Kauffman contest
After about a month of public deliberation, the 1 in a Million pitch competition has narrowed participating startups down to a top five — and one hails from Kansas City. Although five area companies advanced to the top 40, The Grooming Project is last startup standing from Kansas City. A panel of Kauffman fellows will…
Not in Kansas anymore: Mycroft opens Kansas City, Silicon Valley offices
Editor’s note: This content is sponsored by LaunchKC but independently produced by Startland News. After a recent seed round that was topped off with a $50,000 LaunchKC grant, artificial intelligence startup Mycroft is moving from Lawrence to the City of Fountains. Mycroft — which developed an open-source, artificial intelligence device similar to Amazon Echo — not…