Yoli Tortilleria’s grind to “honor the very humble tortilla” earns James Beard Award
June 6, 2023 | Madeline Fox
Editor’s note: The following story was originally published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter.
Yoli Tortilleria, a Mexican tortilla bakery with a retail store on Jefferson Street on Kansas City’s Westside and a manufacturing location on Bell Street, won the 2023 James Beard Award for Outstanding Bakery — one of the most prestigious honors in the American food industry.
The Westside tortilla bakery beat out two bakeshops in North Texas, an Italian bakery in New Orleans and a Miami bread maker.
Marissa Gencarelli, Yoli Tortilleria, wins Outstanding Bakery at the 2023 James Beard Restaurant And Chef Awards at Lyric Opera Of Chicago; photo by Jeff Schear, Getty Images for The James Beard Foundation
Owner Marissa Gencarelli said in her acceptance speech Monday that the tortilleria opened when she was still grieving the loss of her parents.
“Baking became our therapy, a way to connect and honor my ancestors in the middle of North America,” she said. “Thank you for the opportunity, and thank you for helping us honor the very humble tortilla.”
Gencarelli offered “gracias totales” to the James Beard Foundation, bakery employees, family and “Our city, Kansas City — without you, we would not be here.”
Last year, Yoli and its owners — Marissa and Mark Gencarelli — made it to the semifinals in the Outstanding Baker category, making history as the first tortilla bakery nominated for any James Beard Award.
When she spoke to KCUR in March about the bakery’s nomination as one of five finalists, Gencarelli said she was honored that her small business was recognized.
“I have a little kid and I always read ‘The Little Engine That Could,’ and we always feel like the little Mexican engine that could,” she said. “So, you know, it’s always going forward and just working as hard as we can.”
Yoli Tortilleria beat out Angelo Brocato Ice Cream & Confectionery in New Orleans, La Casita Bakeshop in Richardson, Texas, Kuluntu Bakery in Dallas, and Zak the Baker in Miami to take home the honor.
Click here to read more about Yoli Tortilleria from Startland News.
2023 Startups to Watch
stats here
Related Posts on Startland News
Area investors, entrepreneurs urge for meaningful connectivity
As Global Entrepreneurship Week wrapped up, Startland News marked the celebration Thursday with its second Innovation Exchange event. In partnership with Think Big Partners, the Innovation Exchange offers news junkies context and behind the-scenes details to stories they read in Startland. The conversation covered what innovators, corporations and investors can do to make Kansas City’s…
Dontari Poe: Veteran Kansas City Chief, rookie tech investor
Quarterbacks know the Kansas City Chiefs’ Dontarti Poe as the hulking 346-pound defensive lineman that’s planning to smash their offensive aspirations. But the tech community may want to acquaint themselves with Poe as a forward-thinking investor that is starting to evaluate deals around the nation. The two-time Pro Bowl selection recently invested in Lab Sensor…
PayIt lands ‘the Lou’ as a client for mobile payments
Government tech startup PayIt is working with the second-largest city in Missouri. The Kansas City-based company is now providing its mobile payment technology to the City of St. Louis, allowing its more than 300,000 residents to more easily pay property taxes via an app. Timing was apt for the partnership, as St. Louis’ property taxes…
Kauffman Foundation becomes key supporter of Startland News
I never thought I’d be here. Comfortable with a keyboard, coffee and notepad, I’ve always thought of myself solely as a journalist. After years writing about entrepreneurs, I never imaged that one day the strategies and struggles they shared would help me make sense of leading a new venture. Indeed, entrepreneurship is often glamorized. I’ll…