Yoli Tortilleria’s grind to “honor the very humble tortilla” earns James Beard Award
June 6, 2023 | Madeline Fox
Editor’s note: The following story was originally published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter.
Yoli Tortilleria, a Mexican tortilla bakery with a retail store on Jefferson Street on Kansas City’s Westside and a manufacturing location on Bell Street, won the 2023 James Beard Award for Outstanding Bakery — one of the most prestigious honors in the American food industry.
The Westside tortilla bakery beat out two bakeshops in North Texas, an Italian bakery in New Orleans and a Miami bread maker.
Marissa Gencarelli, Yoli Tortilleria, wins Outstanding Bakery at the 2023 James Beard Restaurant And Chef Awards at Lyric Opera Of Chicago; photo by Jeff Schear, Getty Images for The James Beard Foundation
Owner Marissa Gencarelli said in her acceptance speech Monday that the tortilleria opened when she was still grieving the loss of her parents.
“Baking became our therapy, a way to connect and honor my ancestors in the middle of North America,” she said. “Thank you for the opportunity, and thank you for helping us honor the very humble tortilla.”
Gencarelli offered “gracias totales” to the James Beard Foundation, bakery employees, family and “Our city, Kansas City — without you, we would not be here.”
Last year, Yoli and its owners — Marissa and Mark Gencarelli — made it to the semifinals in the Outstanding Baker category, making history as the first tortilla bakery nominated for any James Beard Award.
When she spoke to KCUR in March about the bakery’s nomination as one of five finalists, Gencarelli said she was honored that her small business was recognized.
“I have a little kid and I always read ‘The Little Engine That Could,’ and we always feel like the little Mexican engine that could,” she said. “So, you know, it’s always going forward and just working as hard as we can.”
Yoli Tortilleria beat out Angelo Brocato Ice Cream & Confectionery in New Orleans, La Casita Bakeshop in Richardson, Texas, Kuluntu Bakery in Dallas, and Zak the Baker in Miami to take home the honor.
Click here to read more about Yoli Tortilleria from Startland News.
2023 Startups to Watch
stats here
Related Posts on Startland News
Events Preview: Pipeline’s Innovator of the Year, Rise Fast Summit
There are a plethora of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious community member — we recommend these upcoming events for you. Weekly Events Preview Innovation Exchange When: Jan. 24, 4:30 p.m. – 6:00 p.m. Where: Think Big Coworking *** This month, Startland editor…
With KC expansion set, EquipmentShare raises $28.4M
A firm that’s planning to open a Kansas City tech office snagged millions in equity financing for its platform touted as the “Airbnb for construction equipment.” Based in Columbia, Mo., EquipmentShare raised about $28.4 in a Series B round that will accelerate its expansion to major metros around the nation, according to a filing with…
New FCC chairman Ajit Pai is familiar with KC startup community
A native Kansan that recently visited with the area’s entrepreneurial community will now head the Federal Communications Commission. President Donald Trump selected Ajit Pai, the senior Republican on the FCC to lead the commission, which regulates interstate and international communications by radio, television, wire, satellite and cable. “I am deeply grateful to the President of…
Need for speed: Mozilla awards $101K to local gigabit projects
The Mozilla Gigabit Community Fund announced it will award a total of $101,000 to fund six local projects that use gigabit technology to impact learning. The Gigabit Community Fund is a national partnership between the National Science Foundation, US Ignite and Mozilla. Locally, the fund partners with KC Digital Drive, whose goal is to leverage…