Yoli Tortilleria’s grind to “honor the very humble tortilla” earns James Beard Award
June 6, 2023 | Madeline Fox
Editor’s note: The following story was originally published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter.
Yoli Tortilleria, a Mexican tortilla bakery with a retail store on Jefferson Street on Kansas City’s Westside and a manufacturing location on Bell Street, won the 2023 James Beard Award for Outstanding Bakery — one of the most prestigious honors in the American food industry.
The Westside tortilla bakery beat out two bakeshops in North Texas, an Italian bakery in New Orleans and a Miami bread maker.
Marissa Gencarelli, Yoli Tortilleria, wins Outstanding Bakery at the 2023 James Beard Restaurant And Chef Awards at Lyric Opera Of Chicago; photo by Jeff Schear, Getty Images for The James Beard Foundation
Owner Marissa Gencarelli said in her acceptance speech Monday that the tortilleria opened when she was still grieving the loss of her parents.
“Baking became our therapy, a way to connect and honor my ancestors in the middle of North America,” she said. “Thank you for the opportunity, and thank you for helping us honor the very humble tortilla.”
Gencarelli offered “gracias totales” to the James Beard Foundation, bakery employees, family and “Our city, Kansas City — without you, we would not be here.”
Last year, Yoli and its owners — Marissa and Mark Gencarelli — made it to the semifinals in the Outstanding Baker category, making history as the first tortilla bakery nominated for any James Beard Award.
When she spoke to KCUR in March about the bakery’s nomination as one of five finalists, Gencarelli said she was honored that her small business was recognized.
“I have a little kid and I always read ‘The Little Engine That Could,’ and we always feel like the little Mexican engine that could,” she said. “So, you know, it’s always going forward and just working as hard as we can.”
Yoli Tortilleria beat out Angelo Brocato Ice Cream & Confectionery in New Orleans, La Casita Bakeshop in Richardson, Texas, Kuluntu Bakery in Dallas, and Zak the Baker in Miami to take home the honor.
Click here to read more about Yoli Tortilleria from Startland News.
2023 Startups to Watch
stats here
Related Posts on Startland News
Listen: When the grind gets gloomy, experts discuss mental health challenges and entrepreneurship
About 72 percent of entrepreneurs have self-reported mental health concerns, according to a study done by the University of California San Francisco. More specifically, about 30 percent of entrepreneurs experience depression and about 30 percent experience ADHD, the same study found. In recognition of Mental Health Awareness Month, Startland News and Think Big’s May Innovation…
6 tips and tricks to stay sane while scaling fast
Frequently taking on more demands and shirking personal care, entrepreneurs’ work-life balance often skews toward work. Deadlines, finding clients, making payroll and dozens of other stressors can put entrepreneurs at risk of mental illness or compound existing challenges. Furthermore, entrepreneurs are disproportionately affected by such issues as ADHD, bipolar disorder and depression, according to studies…
Video: How to use the lean model canvas for fun and profit
Editor’s note: Continuing our mission to help area entrepreneurs and startups grow, we’re happy to share with you a video from our friends at Kansas City-based tech agency Crema. Learn more about the agency here. Starting a business, or launching a product is really hard. Most people will tell you to first come up with…
Visualize Kansas City’s digital divide with this new Smart City tool
A canyon between those with consistent access to computers and the Internet and those who don’t, the digital divide is often discussed in the abstract. However difficult to conceptualize in a broad scale, the digital divide in Kansas City has real economic, cultural and social implications in our community. That’s why the City of Kansas…