Royals partner with KC-linked CBD brand to tout health benefits of hemp for athletes
June 6, 2023 | Startland News Staff
As an entrepreneur who grew up in Kansas City, teaming up with the Kansas City Royals to promote high-quality CBD products is a dream come true, said Dan Huerter, CEO of Pure Spectrum CBD.
Dan Huerter, Pure Spectrum CBD
“To be able to work with such an iconic organization and to be a part of promoting health and wellness in my hometown community is an incredible honor,” said Huerter. “We are excited to make a positive impact in the community starting with the launch of this partnership as well as a sponsorship of last weekend’s Big Slick event.”
Pure Spectrum — an organic phytocannabinoid company headquartered in Evergreen, Colorado — emphasizes helping athletes and other professionals safely reach peak performance with CBD products. It now joins the short list of such companies to partner with a professional baseball team. The Royals pairing is only the second in the league, following the April announcement of a Chicago Cubs deal with Mynd Drinks.
Click here to learn more about Pure Spectrum CBD.
“Our partnership with the Royals represents a monumental step forward for the entire industry and illustrates just how far we’ve come,” Lenexa-based Huerter said.
Pure Spectrum and the Royals plan to focus on educating fans about their Endocannabinoid Systems and the potential benefits of CBD for overall wellness, the organizations said.
The partnership includes a variety of in-stadium and community elements. It began June 2 with the grand opening of the Pure Spectrum Lodge, the newest element of the Outfield Experience at Kauffman Stadium. Equipped with fans and misters, the space is designed to give fans a place to relax and watch the game while learning about the positive effects of CBD.
Pure Spectrum served as the presenting partner of Yoga Day June 4 at the K, and is set to be the presenting partner of Ag Night Aug. 1.
Yoga Day at the K sponsored by Pure Spectrum CBD at Kauffman Stadium; photo by Jason Hanna/ Kansas City Royals
“The Kansas City Royals are proud to be just the second MLB team to form a partnership with a company like Pure Spectrum,” said Sarah Tourville, executive vice president, chief commercial and community impact officer of the Kansas City Royals. “For this organization, this opportunity gives us a chance to support a brand with Kansas City ties and to educate the community on the benefits of CBD.”
Pure Spectrum was the first CBD company to partner with a major sports organization when it sponsored the CrossFit Games in 2018. It continued to push boundaries for CBD hemp when it became the first company in the industry to partner with U.S. Olympic Governing bodies, USA Triathlon and USA Weightlifting.
The company’s cannabidiol oil 1250mg tincture recently became NSF Certified for Sport, part of the requirements laid out by MLB.
In 2022, MLB became the first major professional sports league to partner with a CBD company, paving the way for teams across the country.
2023 Startups to Watch
stats here
Related Posts on Startland News
Kansas Citians preparing for plethora of pitch competitions
A staple of early-stage business — the elevator pitch — will be on full display for the Kansas City community in coming weeks. Entrepreneurs from around the metro area have several upcoming opportunities to pitch their businesses or to hear other innovators deliver spiels on their firms. Here are few of those events. The University of Kansas’…
Royals, entrepreneurial stars fielding pitches from Kansas City educators
Children today require more than just a pencil and paper to complete their lesson plan. Thanks to a booming education technology market, teachers’ out-of-pocket spending goes far beyond the occasional pen, pencil or box of tissues nowadays. In 2013, teachers spent $1.6 billion annually to support their classroom. To alleviate the climbing prices of basic…
FCC commissioner Ajit Pai’s six strategic steps to close the digital divide
In his second visit to Kansas City within the last six months, Federal Communications Commission Commissioner Ajit Pai stopped by Think Big Tuesday as part of his fight to close the digital divide. Growing up in a small Kansas town three hours south of the metro, Pai said he’s familiar with the energy and vitality…
New regulations yield opportunity for animal feed tech startup
Editor’s note: This content is sponsored by LaunchKC but independently produced by Startland News. Growing up, Gretchen Henry’s family farmed cotton in Southeast Missouri. Although most are familiar with the white, pillowy substance we find in our clothes, use to wash our face or clean our ears, animals also eat it. Livestock feed features many…