Royals partner with KC-linked CBD brand to tout health benefits of hemp for athletes
June 6, 2023 | Startland News Staff
As an entrepreneur who grew up in Kansas City, teaming up with the Kansas City Royals to promote high-quality CBD products is a dream come true, said Dan Huerter, CEO of Pure Spectrum CBD.
Dan Huerter, Pure Spectrum CBD
“To be able to work with such an iconic organization and to be a part of promoting health and wellness in my hometown community is an incredible honor,” said Huerter. “We are excited to make a positive impact in the community starting with the launch of this partnership as well as a sponsorship of last weekend’s Big Slick event.”
Pure Spectrum — an organic phytocannabinoid company headquartered in Evergreen, Colorado — emphasizes helping athletes and other professionals safely reach peak performance with CBD products. It now joins the short list of such companies to partner with a professional baseball team. The Royals pairing is only the second in the league, following the April announcement of a Chicago Cubs deal with Mynd Drinks.
Click here to learn more about Pure Spectrum CBD.
“Our partnership with the Royals represents a monumental step forward for the entire industry and illustrates just how far we’ve come,” Lenexa-based Huerter said.
Pure Spectrum and the Royals plan to focus on educating fans about their Endocannabinoid Systems and the potential benefits of CBD for overall wellness, the organizations said.
The partnership includes a variety of in-stadium and community elements. It began June 2 with the grand opening of the Pure Spectrum Lodge, the newest element of the Outfield Experience at Kauffman Stadium. Equipped with fans and misters, the space is designed to give fans a place to relax and watch the game while learning about the positive effects of CBD.
Pure Spectrum served as the presenting partner of Yoga Day June 4 at the K, and is set to be the presenting partner of Ag Night Aug. 1.
Yoga Day at the K sponsored by Pure Spectrum CBD at Kauffman Stadium; photo by Jason Hanna/ Kansas City Royals
“The Kansas City Royals are proud to be just the second MLB team to form a partnership with a company like Pure Spectrum,” said Sarah Tourville, executive vice president, chief commercial and community impact officer of the Kansas City Royals. “For this organization, this opportunity gives us a chance to support a brand with Kansas City ties and to educate the community on the benefits of CBD.”
Pure Spectrum was the first CBD company to partner with a major sports organization when it sponsored the CrossFit Games in 2018. It continued to push boundaries for CBD hemp when it became the first company in the industry to partner with U.S. Olympic Governing bodies, USA Triathlon and USA Weightlifting.
The company’s cannabidiol oil 1250mg tincture recently became NSF Certified for Sport, part of the requirements laid out by MLB.
In 2022, MLB became the first major professional sports league to partner with a CBD company, paving the way for teams across the country.
2023 Startups to Watch
stats here
Related Posts on Startland News
Innovation Stockyard selects first St. Joe startup for Digital Sandbox
A curbside recycling service is expected to be the first startup to receive Digital Sandbox KC proof-of-concept funding through the Innovation Stockyard incubator. Toss it Curbside, a service with which customers place unwanted items on their curbs to be recycled or donated, plans to use the funds and the St. Joseph-based incubator program to optimize…
Applications open: Sprint Accelerator dialing into ag tech, IoT with 2018 cohort
Investing in startups isn’t just about providing needed capital, Doug Dresslaer said. As the Sprint Accelerator gears up for its fifth year, Dresslaer, managing director of the program, said the accelerator’s 2017 cohort — the first since its move toward establishing corporate partnerships and pivot away from Techstars — proved industry relationships themselves create tremendous value.…
Entrepreneurial inspiration: How a wheelchair freed Wesley Hamilton
Editor’s note: Kansas City fitness and community advocate Wesley Hamilton offered four inspirational tips for entrepreneurs, illustrated by his own remarkable experiences overcoming adversity. Two bullets pierced Wesley Hamilton’s back, confining him to a wheelchair, but freeing his mind, the Kansas City adaptive athlete said. “I found that being shot by someone I never knew…
Show ’em KC hustle! 1 Million Cups needs you to beat Fargo (Video)
Nice shirts. Clever designs. The perfect mix of whimsy and irreverent wordplay. They’d fit in well among the Kansas City apparel scene. Except for one glaring snag: They’re brewed in Fargo. Yeah. That Fargo. And if you don’t want to see them on the backs of KC’s 1 Million Cups team, you’ll make plans to…