Pickle and Suede: Sporty new line plays on jewelry brand’s versatility, flexes creative muscle

June 26, 2023  |  Nikki Overfelt Chifalu

Pickleball paddles by Nickel and Suede; photo by Paul Versluis

Nickel and Suede is hitting the court this summer, served co-founder Kilee Nickels.

Kilee Nickels, Nickel & Suede

The Liberty-based jewelry brand — which just celebrated its ninth birthday — has released a pickleball paddle in collaboration with Recess Pickleball, along with a line of “just the right” accessories to coordinate.

“It’s kind of our stamp of approval,” Nickels said. “We want to help introduce people to pickleball. It’s such a fun, accessible, easy sport. It’s one of the few sports that I actually will jump in and play. We don’t consider ourselves sports girls over here at Nickel and Suede, but pickleball, we can all get on board with.”

The courtside collection, she noted, reflects Nickel and Suede’s pivot away from being a company known solely for its big leather earrings — shifting instead to a comprehensive lifestyle brand of accessories.

Click here to read more about Nickel and Suede’s beginnings.

Nickel and Suede’s pickleball-inspired collection; photo by Paul Versluis

“It really was a fun place for us to flex our muscle,” Nickels said of the new, sports-infused line. “When we looked at our summer collection, we thought about what would be just the right thing — that’s what we’re focused on — and Pickleball came to mind through my product development team. They play a lot, so we thought pickleball would be a really fun lifestyle to look at.”

Pickleball paddles by Nickel and Suede; photo by Paul Versluis

No pickleball collection would be complete without a custom paddle, so Nickels reached out to Recess — a woman-owned company based in Austin, Texas, that has crafted designs for JCrew, Morgan Stanley, and Shake Shack. The paddle features a pink side with the Nickelmark pattern and a citron side with the company’s name. Working with Recess to design the paddle was a perfect fit, Nickels said.

“We wanted to do something that felt really on brand and had our logo and then we also wanted to do something that you would want to pick up and play with no matter what,” she added. “We love the colors pink and green, so we wanted to pick colors that really look cute on the court.”

On top of the paddle and pink balls, Nickels shared, the collection includes small, delicate earrings that can be worn during a game, including donut and leather petal hoops. All of the accessories in the collection are available online and at Nickel and Suede’s Plaza and Liberty locations.

Click here to shop the Nickel and Suede courtside collection.

“You wouldn’t wear a big earring on the court,” Nickels explained. “We designed earrings that were more of huggies and stacking and really colorful enamel so you could really put together a fun ear party to coordinate with all your courtsidewear.”

Donut hoop earring and freshwater beaded necklace by Nickel and Suede; photo by Paul Versluis

Petal hoop cupid earring by Nickel and Suede; photo by Paul Versluis

“This is the first time we’ve offered an interchangeable leather piece that slides onto a simple hoop,” she noted about the petal hoops. “They are super lightweight, super easy to change out, and a cool way to use leather.”

The courtside collection, according to Nickels, also includes beaded chokers and anklets — which she said mix well with a tennis skirt and sneakers — plus a minimergency pickleball kit, mineral powder sunscreen, a hat, and socks.

“We really tried to really think, ‘What’s everything you would need?’” she added.

But Nickel and Suede’s recent shift beyond jewelry doesn’t stop at the pickleball paddle. The company is also launching its first handbags, Nickels said, sourcing the same Italian leather that’s used for its earrings.

In the run up earlier this month to the company’s June 16 birthday, Nickel and Suede launched three handbags and then a leather belt bag and signature collection for the celebration.

Click here to shop Nickel and Suede’s collection of handbags and here for the signature collection.

“We’ve really been dipping our toes into handbags and just more like the meat and potatoes of a brand,” she said. “So it’s not just little jewelry, it’s more about lifestyle.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged ,
Featured Business
    Featured Founder

      2023 Startups to Watch

        stats here

        Related Posts on Startland News

        Graham Dodge, Sickweather patent

        Sickweather spent 8 years and $100K+ to obtain a patent; Is IP protection worth the cost?

        By Tommy Felts | July 16, 2019

        Graham Dodge wanted to check a box for investors seeking security for his crowdsourced sickness forecasting startup Sickweather, he said. Obtaining a patent for the technology, however, proved a tougher task to chart.  “We just wanted to protect ourselves to build value in the company,” said Dodge, CEO of Sickweather, as well as Garnish Health,…

        Chris Cheatham, RiskGenius

        RiskGenius announces Series B, partnerships with trio of world’s largest insurance carriers

        By Tommy Felts | July 15, 2019

        Customers are pushing for the growth of RiskGenius, a top Kansas City startup providing software-based natural language processing tools for improved quality and accuracy in the insurance industry, said CEO Chris Cheatham. RiskGenius announced Monday an undisclosed Series B round led by Hudson Structured Capital Management Ltd., doing business as HSCM Bermuda. The financing round…

        TRNDSTTRS reboots to link companies to new wave of Gen Z consumers

        By Tommy Felts | July 13, 2019

        After a period of significant traction that included a merger, TRNDSTTRS Media has returned to Kansas City with a redefined vision and laser focus to better elevate Gen Z in the entrepreneurial and advertising landscape, explained Jake Bjorseth.  “We really wanted to take that next step in growth and rather than compete at these lower…

        George Brooks, Crema startup

        Value rich: Crema shifts gears in startup support approach as agency evolves

        By Tommy Felts | July 13, 2019

        Providing scaling companies with new pathways to learning is the latest objective for Crema, said George Brooks, detailing the digital agency’s constant evolution.  “We had this opportunity with the brands that we’ve been working with over the past few years to basically figure out, ‘Hey, how do we increase the value of your company?’” explained…