Bird ridership soars during NFL Draft amid exclusive e-scooter partnership with KCMO
May 8, 2023 | Startland News Staff
Daily rides in Kansas City increased by 724 percent during April’s NFL Draft weekend, Bird reported, following the three-day series of events that brought more than 300,000 fans to festival grounds at Union Station.
“We’re thrilled to have partnered with Kansas City and the NFL to support the 2023 NFL Draft by providing efficient, affordable, and sustainable transportation to attendees,” said Shane Torchiana, CEO, Bird. “Our expanded scope as Kansas City’s only approved scooter partner showcases the trust established through our continued operations, understanding of local transportation needs, and our commitment to providing environmentally friendly transportation.”
Bird scooters await riders in the Crossroads during the NFL Draft; photo by Austin Barnes, Startland News
Bird recently expanded its fleet to 1,400 scooters in the city and its surrounding metro area ahead of the draft, which ran April 27-29. In addition to making e-scooters available to attendees, Bird also strategically located new parking spots around the city to expedite local travel during the event, Torchiana said.
Peak ridership took place the first evening just prior to the Thursday event, with more than 800 rides taking place in a single hour, a 1,500 percent increase versus the same hour in the prior week.
More than 5,000 riders took rides with Bird, an average of over two rides per person during the week. The majority of rides occurred between the location of the draft in Union Station to the south and the Power and Light entertainment district to the north, indicating commute activity between the two key locations.
In addition to its role at this year’s Draft, Bird has also commenced operations in several new cities including Hamilton, Ontario in the greater Toronto area; Perth, Australia; Lincoln, Nebraska; and Montgomery, Alabama, confirming the impact Bird has in providing access to affordable, reliable, and sustainable transportation in cities across the globe.
RELATED: Small biz owners shocked by low NFL Draft sales, now wary of World Cup
2023 Startups to Watch
stats here
Related Posts on Startland News
Innovation index: Cross-newsroom startup data partnership puts Kansas City on the map
Finding relevant, actionable information on innovation happening in one’s own backyard can be tough, said Christopher Wink, announcing Kansas City’s inclusion within a new resource for navigating innovation communities. “Every metro region, every state has some website or page — ‘This is where you start if you’re going to join the KC tech community or…
This duo plans to takedown one of female wrestlers’ most ‘mortifying’ foes: the wrong kind of exposure
Two women-owned Kansas businesses are teaming up to ensure that female wrestlers don’t get pinned by a wardrobe malfunction mid-match, shared Deb North and Frankie Elder-Reedy. It’s a pairing that shows for these sole sisters, entrepreneurship is more than an individual sport. Topeka-based Yes! Athletics is going to the mat with the Apex high-impact sports…
Entrepreneur featured on Hallmark show finds identity beyond motherhood (with help from Connie Britton and her own KC Team Mom)
When Kansas City’s Rochelle Owens answered a message from Hallmark, she had no idea it would launch her into the national spotlight — or transform her life as a single mother and aspiring entrepreneur. Owens is the featured mom in Monday’s episode of The Motherhood, Hallmark’s new reality series created and hosted by actress Connie…
Four role models selected for Hall of Fame as Junior Achievement celebrates 25 years of business honors
A fresh round of Hall of Fame laureates celebrates Kansas City’s living legacy of visionary leaders who drive business excellence, innovation and community impact, said Megan Sturges, announcing a range of honorees from tech to tender chicken. “The JA Business Hall of Fame celebrates more than business success — it honors the spirit of leadership…