Bird ridership soars during NFL Draft amid exclusive e-scooter partnership with KCMO
May 8, 2023 | Startland News Staff
Daily rides in Kansas City increased by 724 percent during April’s NFL Draft weekend, Bird reported, following the three-day series of events that brought more than 300,000 fans to festival grounds at Union Station.
“We’re thrilled to have partnered with Kansas City and the NFL to support the 2023 NFL Draft by providing efficient, affordable, and sustainable transportation to attendees,” said Shane Torchiana, CEO, Bird. “Our expanded scope as Kansas City’s only approved scooter partner showcases the trust established through our continued operations, understanding of local transportation needs, and our commitment to providing environmentally friendly transportation.”
Bird scooters await riders in the Crossroads during the NFL Draft; photo by Austin Barnes, Startland News
Bird recently expanded its fleet to 1,400 scooters in the city and its surrounding metro area ahead of the draft, which ran April 27-29. In addition to making e-scooters available to attendees, Bird also strategically located new parking spots around the city to expedite local travel during the event, Torchiana said.
Peak ridership took place the first evening just prior to the Thursday event, with more than 800 rides taking place in a single hour, a 1,500 percent increase versus the same hour in the prior week.
More than 5,000 riders took rides with Bird, an average of over two rides per person during the week. The majority of rides occurred between the location of the draft in Union Station to the south and the Power and Light entertainment district to the north, indicating commute activity between the two key locations.
In addition to its role at this year’s Draft, Bird has also commenced operations in several new cities including Hamilton, Ontario in the greater Toronto area; Perth, Australia; Lincoln, Nebraska; and Montgomery, Alabama, confirming the impact Bird has in providing access to affordable, reliable, and sustainable transportation in cities across the globe.
RELATED: Small biz owners shocked by low NFL Draft sales, now wary of World Cup
2023 Startups to Watch
stats here
Related Posts on Startland News
Meet the Kansas City entrepreneurs picked for DoorDash’s first Midwest accelerator
DoorDash delivers $50K bag to 10 KC small biz leaders hungry to learn DoorDash is dropping support on Kansas City’s doorstep through a new cohort of 10 small businesses selected for the company’s local restaurant accelerator, marking the first time the nationwide initiative has landed in the Midwest — with KC chosen as its launchpad.…
Not a college student anymore: Entrepreneur’s origami-inspired bags fold functionality into professional fashion
Editor’s note: The following story was produced through a paid partnership with MOSourceLink, which boasts a mission to help entrepreneurs and small businesses across the state of Missouri grow and succeed by providing free, easy access to the help they need — when they need it. ST. LOUIS — Founded in 2018 by Lisa Hu,…
First came baby, then the boutique; 18 years later, this owner is the mother of retail survivors
Opening her storefront at the age of 23 with a newborn daughter, Meagan Doyle faced double duty as a first-time mother and budding entrepreneur. Eighteen years later, her baby is now grown — and Mom is coming into her own as a retail survivor and seasoned business owner. “It’s been a fun adventure,” said Doyle,…
Nick the Greek reset: Reinvigorated owner reopening locations, launching new spot after facing his own test
When Nick the Greek abruptly closed two area locations six months ago, fans on and off social media were distraught, fearing they were closed for good. Now there’s a surprising update: two reopenings, one new opening. All this month. Area franchisee Arthur Gilbreath previously placed “closed for renovation” signs at his Nick the Greek restaurants…