Bird ridership soars during NFL Draft amid exclusive e-scooter partnership with KCMO
May 8, 2023 | Startland News Staff
Daily rides in Kansas City increased by 724 percent during April’s NFL Draft weekend, Bird reported, following the three-day series of events that brought more than 300,000 fans to festival grounds at Union Station.
“We’re thrilled to have partnered with Kansas City and the NFL to support the 2023 NFL Draft by providing efficient, affordable, and sustainable transportation to attendees,” said Shane Torchiana, CEO, Bird. “Our expanded scope as Kansas City’s only approved scooter partner showcases the trust established through our continued operations, understanding of local transportation needs, and our commitment to providing environmentally friendly transportation.”
Bird scooters await riders in the Crossroads during the NFL Draft; photo by Austin Barnes, Startland News
Bird recently expanded its fleet to 1,400 scooters in the city and its surrounding metro area ahead of the draft, which ran April 27-29. In addition to making e-scooters available to attendees, Bird also strategically located new parking spots around the city to expedite local travel during the event, Torchiana said.
Peak ridership took place the first evening just prior to the Thursday event, with more than 800 rides taking place in a single hour, a 1,500 percent increase versus the same hour in the prior week.
More than 5,000 riders took rides with Bird, an average of over two rides per person during the week. The majority of rides occurred between the location of the draft in Union Station to the south and the Power and Light entertainment district to the north, indicating commute activity between the two key locations.
In addition to its role at this year’s Draft, Bird has also commenced operations in several new cities including Hamilton, Ontario in the greater Toronto area; Perth, Australia; Lincoln, Nebraska; and Montgomery, Alabama, confirming the impact Bird has in providing access to affordable, reliable, and sustainable transportation in cities across the globe.
RELATED: Small biz owners shocked by low NFL Draft sales, now wary of World Cup
2023 Startups to Watch
stats here
Related Posts on Startland News
Hack Midwest set for July return — challenging coders to build game-changing apps in 24 hours
After a four year hiatus, Kansas City’s largest coding competition is back, bringing with it more than 300 of the region’s most talented software engineers — set to battle it out in July for prizes and honors. “Adding to Kansas City’s momentum as a leading tech hub, Hack Midwest gives passionate software engineers the opportunity to…
It’s wheels up for KC flight attendant-turned headwear designer: Heavy Head takes flight
Jaclyn Heupel had a gut feeling early in the pandemic that she would eventually get furloughed from her job as a flight attendant with American Airlines. Brainstorming ideas for a side gig to help her pass the time led Heupel to a sewing machine and fabric. Watching YouTube videos brought experimentation with materials. She settled…
Chefs transform ‘ugly’ produce into beautiful dinners: How Kanbe’s Markets is taking food waste off the menu
From lumpy apples to a spotty potato, foods with cosmetic flaws are still edible and nutritionally dense, said Ali Curbow. “People turn away these types of produce because it is considered ‘ugly’ — but we’re hoping to showcase that these ugly produce can be made into something beautiful,” said Curbow, marketing manager at Kanbe’s Markets,…
Gator, shrimp po’boys made to order, but Chef Esra has more than sandwiches plated for KC’s East Side
Opening a restaurant is just one phase of Esra England’s vision for Kansas City’s East Side. “I’m looking at a restaurant as an anchor point. Once you have a restaurant in the area, the community will be able to do different things like host meetings or classes — and hopefully, other businesses will start to…