Equal Minded Cafe serves a wealth of wins as taste buds power Troost bistro’s word-of-mouth appeal

April 12, 2023  |  Matthew Gwin

Equal Minded Cafe

Dontavious Young will happily brew customers at Equal Minded Cafe a chai or latte, but his main goal is to blend ideas, not ingredients.

“Our mission is to provide resources, opportunities, and connections to people from all districts of Kansas City,” said Young, the property owner, event coordinator, and cafe manager at Equal Minded Cafe.

Dontavious Young, Equal Minded Cafe

“We want to create lasting connections with a focus on breaking down systemic barriers that have disproportionately affected Black individuals,” Young added.

The cafe’s location at 4327 Troost Avenue — inside of Ubuntu Village, a gathering space for businesses focused on spiritual and holistic healing — uniquely positions Equal Minded Cafe to foster those relationships, Young said.

“Troost has a long history of dividing us,” he said. “I’m focused on bringing us back together. Demographically, in part because of our location, we’re very focused on highlighting Black individuals. That’s how equity works: you have to give more to the people who have been wronged.”

Young, 26, opened Equal Minded Cafe in 2018 at Ubuntu Village, which is owned by Dr. Vicky Smith, a longtime educator in Kansas City, and Young’s maternal grandmother.

He characterized the spot as “a family project” that he got involved with because he and his grandmother shared the same values.

Growing up, Young bounced back and forth between Kansas City and his hometown of Waterloo, Iowa, before settling in Cedar Rapids, Iowa, for the majority of his high school years.

The racial division and gang violence he witnessed as a teenager in Waterloo — his best friend was killed when Young was 13 years old — provided part of his inspiration to create a space like Equal Minded Cafe, he said; a place where the community can find strength and unity through conversation and connection over coffee.

“We’re stronger together, now more than ever, in our fight for equity and justice,” Young said.

Equal Minded Cafe

Game-changing gift

Having outlasted the worst of the pandemic — an accomplishment Young credited to the “regulars” who supported the business with delivery and carryout orders — Equal Minded Cafe is now positioned for even more growth, he said.

“We made it through because of the people who love us and invested in our growth,” Young said. “I’ve learned that people in Kansas City are ride or die for real, for you and your business.”

One very tangible form of investment came last fall from Kansas City G.I.F.T., which awarded Equal Minded Cafe with a $30,000 grant.

“That has been a blessing,” Young said. “It’s just changed so much for us.”

The grant funding allowed the cafe to build out a new bartop, as well as add more equipment and food items to the menu — including eggs, bacon, sausage, chorizo, and vegan alternatives, Young said.

Beyond the dollars, G.I.F.T. also provides a year of business services to all its grant awardees, which Young said Equal Minded Cafe was using to redo its website.

“Having the G.I.F.T. name behind us is really comforting and gives us credibility with a lot of people,” Young said. “A lot more people are hearing about us now, so G.I.F.T. has really been a game changer for us.”

Young’s focus for 2023 is going “full force” on applying for additional funding to build out the cafe’s staff and operations budget, he said.

Equal Minded Cafe

Plugging into community

Beyond the cafe’s regular morning and afternoon hours, Young organizes community events at Equal Minded Cafe, including a quarterly late night “open mic” competition, with the next one scheduled for June 23.

The cafe also hosts a panel discussion featuring successful local entrepreneurs on the final Friday of each month, held in partnership with Think to Win.

On April 20, Equal Minded Cafe is planning a “Puff, Puff, Paint” paint event, which coincides with Young’s goal to make all events at the cafe 420-friendly in order for marijuana users to feel welcomed and encouraged to participate.

“We create a space that’s friendly to marijuana, and that opens up the door for a lot of creatives who may be more introverted people who’d rather stay at home and smoke to feel more comfortable because they’re not being judged for that,” Young said.

Equal Minded Cafe also has a licensed drink vendor on-site for events, Young said.

Young feels the most valuable and rewarding part of his work is what he described as “almost business consulting,” in which he partners with local small business owners and entrepreneurs to offer the cafe for them to do a pop-up sale, sometimes free of charge.

“That’s how I get the most return,” he said. “I just care about seeing people win. Plugging them in with my network and giving them opportunities is so amazing. It’s not a lot of money, but it’s a lot of wealth.”

Equal Minded Cafe

A hub for warriors

Moving ahead, Young hopes to keep building on Equal Minded Cafe’s mission, in addition to expanding his work to other areas.

He’s in the process of starting a nonprofit organization that would allow public high school students in Kansas City to earn college credit for coursework focused on business strategies, he said.

The students would have the opportunity to run their own business as part of a cohort, Young added, noting that the broader goal is to encourage young people to pursue higher education and entrepreneurship.

That doesn’t mean Equal Minded Cafe will be going anywhere, Young cautioned, adding that he understands the special importance of running a coffee shop in a Black community, which he said are too few and far in between.

He expects the cafe to continue growing through word of mouth — customers rave about the chai, he said. Meanwhile, Young said he draws inspiration from the “warriors” in Kansas City who make Equal Minded Cafe a place where diversity, equity, and connection thrive.

“What’s so great about Kansas City is that warriors are here,” Young said. “The people here are fighting to change the world, and a lot of people don’t even know about it. We’re a place that’s passionate about that work, and we’re a hub for those warriors.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2023 Startups to Watch

        stats here

        Related Posts on Startland News

        Returning the flavor: Fast food startup flexes plan to bring Korean-American tastes to rural Missouri

        By Tommy Felts | December 29, 2022

        As an occupational therapy practitioner, Joohae “Chewy” Yoon’s home visits to care for patients isolated in rural Missouri inspired her to develop the Korean-American fast food concept GOCHEW Burger & Sandwich.  Her full-time job involves traveling to meet patients in Kansas City and Independence, as well as such cities as Odessa, Higginsville, and Warrensburg. Curious…

        Pawsitive impacts: Social venture aims to break generational poverty through pet grooming

        By Tommy Felts | December 29, 2022

        Editor’s note: This story was originally published by The Kansas City Beacon, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and Missouri Business Alert. Click here to read the original story. In 2018, Ashley Stillings was living in Hope House, a homeless shelter in Lee’s…

        These iconic hearts are blank now, but a parade of artists is set to bring the KC landmarks back in 2023

        By Tommy Felts | December 27, 2022

        Molly Burd acknowledges she applied for the KC Parade of Hearts on a whim. A week before the deadline, the Kansas City artist and Hewn sewing shop production manager saw applications were being accepted for artists to design the big hearts art pieces for 2023. “Once I got an email saying that there were over…

        Why a KC athletic apparel founder is rebranding his business after amassing 125K+ social following

        By Tommy Felts | December 27, 2022

        Building a clothing brand over the past decade has been like watching an art piece come to life, said Ryan Tanner Mueller, the man behind one of Kansas City’s most quietly successful apparel ventures. “I’ve always been influenced by a brutalist, minimalist-blend of streetwear and sportswear. Around the time we launched, the fashion trends were…