SafetyCulture taps chair of Tesla’s board of directors as KC-rooted scaleup eyes new growth phase

March 27, 2023  |  Startland News Staff

SafetyCulture, Crossroads Arts District, Kansas City

Robyn Denholm brings a wealth of senior-level tech experience, leadership, and advocacy to SafetyCulture’s board of directors, the company said Monday, noting Denholm’s role as a leading voice calling for more diversity in the sector.

SafetyCulture, a $2.2 billion Australian scaleup, houses its U.S. headquarters in Kansas City’s Crossroads Arts District, where it has been repeatedly voted one of the best places to work.

Robyn Denholm

In addition to Denholm’s responsibilities as operating partner of Blackbird Ventures, Denholm is taking on the SafetyCulture role alongside her position as chair of the board of directors of Tesla. 

She joins Luke Anear, CEO and founder of SafetyCulture, Jan Hammer, and Craig Tiley on the SafetyCulture board, and already has a close relationship with the SafetyCulture leadership team, having been an advisor since late 2021.

“I’m delighted to join the SafetyCulture board as the company looks towards its next phase of growth,” said Denholm. “What Luke and the team have already accomplished is remarkable, and I look forward to contributing to the next chapter of this incredible story.”

The company’s mobile-first operations platform leverages the power of human observation to identify issues and opportunities for businesses to improve every day. More than 70,000 organizations use SafetyCulture to perform checks, train staff, report issues, automate tasks and communicate fluidly.

Click here to learn more about SafetyCulture’s app-based team improvement products. Customers include the likes of JetBlue, Waldorf Astoria, and Lowe’s.

RELATED: How this homegrown leader is steering a $2B Australian startup’s KC HQ (and 100+ workers) deeper into the Americas

“SafetyCulture’s mission is something that aligns with my personal values,” said Denholm. “I’m a firm believer that technology is the key to unlocking a more sustainable and safer future and from what I’ve seen, if SafetyCulture continues to evolve its platform and products at the same rate, then it has the potential to change the way that people go about their work.”

Luke Anear, SafetyCulture

Denholm fills a board position recently vacated by Rick Baker, co-founder and partner of Australia- and New Zealand-focused venture capital firm Blackbird, who has been a strategic advisor and SafetyCulture board member for the past 10 years. 

“I’d like to thank Rick Baker for his contribution to SafetyCulture over the last decade,” said Anear. “I’m incredibly grateful to have met him and been on this journey with him. As one of our first investors, he has always believed in our potential and what we are trying to do. I can safely say that we wouldn’t be where we are today without him on our side.” 

“At the same time, we’re thrilled to have someone of Robyn’s caliber on our board,” Anear continued. “Her expertise and guidance will help ensure we continue making sound strategic decisions and stay focused on achieving our mission. Robyn is also an incredible role model and the opportunity for our team to work closely with her is invaluable.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2023 Startups to Watch

        stats here

        Related Posts on Startland News

        Biz class to barista: UMKC student’s mobile matcha cart hand-whisks crowds of thirsty fans

        By Tommy Felts | November 10, 2025

        Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. HerCafe, a matcha business founded by a University of Missouri-Kansas City student and her friend, has found success with its weekend…

        Tim Tebow to entrepreneurs: Embrace the heavy lift if you want to reap life’s real profits

        By Tommy Felts | November 7, 2025

        COLUMBIA, Mo. — Business should be about driving impact, not just scoring another win, said former NFL quarterback Tim Tebow — challenging Midwest entrepreneurs, community builders, and investors to consider outcomes that boost others, not just one’s personal pocketbook. “Probably everybody in this room has been super blessed with skill sets, resources, relationships, opportunities, companies,…

        Here’s how a Prospect renewal project invests in both those who built KC and the city’s future

        By Tommy Felts | November 7, 2025

        Economic development initiatives are measured not just in buildings, but in opportunity, said Melissa Patterson Hazley, lauding the use of the Central City Economic Development (CCED) Sales Tax Program to transform underutilized parcels in Kansas City into modern, energy-efficient housing that support long-term neighborhood vitality. “Projects like Prospect Summit represent the intentional work of making…

        Fusing talent, passion: Serial founder trades his Screamin Cow for offshore talent hiring platform 

        By Tommy Felts | November 6, 2025

        Brad Starnes’ itch to lean into a newly realized pain point at the end of 2024 led to the acquisition of his Screamin Cow Marketing Group and the launch of another passion project, the former UMKC Student Entrepreneur of the Year shared. With the move — which sees Screamin Cow transitioned to Builders of Authority…