Mediterranean of the Midwest: How this restaurateur is crafting authentic tastes for diners in the heart of Kansas  

March 16, 2023  |  Channa Steinmetz

Tony Mashaal, Olive Cafe; photos by Channa Steinmetz, Startland News

Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to Go Topeka, which seeks economic success for all companies and citizens across Shawnee County through implementation of an aggressive economic development strategy that capitalizes on the unique strengths of the community.

TOPEKA — Tony Mashaal made baklava every night for nearly two years, he recalled, noting he wasn’t going to stop until he perfected the recipe. 

Baklava at Olive Cafe

“It was good, but something was missing. I kept adding ingredients, taking ingredients away,” said Mashaal, the owner and head chef of Olive Cafe in Downtown Topeka, Kansas. “The honey I use is mountain honey from Turkey. Now, my baklava sells like crazy. I know when people come and eat my food, it is very good — because I love what I am doing.”

Click here to check out the menu at Olive Cafe. 

Olive Cafe is a Mediterranean restaurant that incorporates iconic flavors, recipes and ingredients from Mediterranean and Middle Eastern countries. Mashaal — who grew up in Egypt — pulls inspiration from his childhood and travels through Turkey, Italy, France, Greece, Morocco, Tunisia, Jordan and Lebanon. Olive Cafe opened in July 2022.

“I had been wanting to open a restaurant for almost seven years, but I was busy running other businesses,” Mashaal said, noting his previous experience in real estate. “But what I really love is cooking. I fell in love with cooking [when] I was 5 years old. When I got older and other people my age were going on dates, I was looking for the best tomatoes and onions to buy.”

Since opening Olive Cafe in July, Mashaal has served customers across Kansas and Missouri who have come to try his food, he said. 

“We get a lot of people from Lawrence and Kansas City; they say there is no restaurant like Olive Cafe,” Mashaal shared. “We’re also going crazy on DoorDash. It’s keeping us very busy.”

Tony Mashaal, Olive Cafe; photos by Channa Steinmetz, Startland News

Growing downtown Topeka 

Mashaal moved to the United States in the early 2000s and made Topeka his new home in 2010. Passionate about growing the local community, Mashaal views his restaurant as a way to drive tourism and more businesses to Downtown Topeka, he said. 

Olive Cafe

“I feel like the downtown is a little bit weak,” Mashaal acknowledged. “Since I opened, more people are talking about downtown and start to come and walk around here. I want to keep it that way to wake up this downtown.” 

Investors from Lawrence and Kansas City have approached Mashaal with opportunities to open up another location in their respective cities, Mashaal said, but he turned them down. 

“Quality is No. 1,” he said. “I will be sure that this location is running 100 percent right before I ever consider opening a second location. These investors have offered to bring in assistance, but I don’t want to interfere with the work we are doing here. Maybe in the future, but we are busy enough here.” 

To keep up with the high demand for orders at Olive Cafe, Mashaal trained under a chef in New York City, he said. 

“I’ve cooked nearly all my life, but I’ve never been in the restaurant business before so I needed someone to give me advice,” Mashaal said, noting that the chef wished to be unnamed. “… He is 86 years old and has so much experience. He taught me how to increase my speed through his kitchen tricks and the way he did the tickets. That is extremely helpful now when we are getting over 40 DoorDash over lunch.”

Olive Cafe

Ingredients from Turkey

Perfecting recipes and operations can only get a chef so far, Mashaal said; the quality of ingredients is what will truly set one apart from their competitors. 

Olive Cafe

Olive Cafe’s food supplier, which provides everything from mountain honey to meats, is based in Turkey — one of Mashaal’s favorite countries to visit for food, he shared. 

“I had to travel to Turkey, and they test you as a chef to prove that you know how to use these materials,” Mashaal said, pointing to dolma (stuffed grape leaves). “These grape leaves are the softest grape leaves you will ever taste. You could try and make dolma at home, and it might taste similar, but it will miss that softness and quality of the grape leaves in Turkey.”

In February, Turkey suffered from two powerful earthquakes which killed thousands of people in southern Turkey and northern Syria. The earthquakes have had an impact on Olive Cafe’s food supplier, Mashaal said, noting he would rather close the restaurant for a week than source his ingredients elsewhere. 

“There is another restaurant owner in New York who uses the same supplier,” Mashaal said. “He has agreed to help supply me with lamb if I run out, as long as his supply does not get too low. … I do not think we will have to close, but quality comes before everything. We are thinking of the people of Turkey, and it’s important to keep our trust with the supplier.” 

Tony Mashaal, Olive Cafe; photos by Channa Steinmetz, Startland News

Customer satisfaction 

When customers visit Olive Cafe, they can be assured that they will have a meal they enjoy, even if they initially order something they don’t like, Mashaal said. 

“My policy is zero enemies, zero unsatisfied customers,” Mashaal said, smiling. “I want every single customer to be happy. I’ve had customers try Greek food, gyros, for the first time and really love it or not like it. I am always happy to fix them something else. Everybody loves chicken shawarma, so I will make them that or figure out what they like.”

Olive Cafe

Olive Cafe

Olive Cafe

One of Mashaal’s customers shared with him that she had a severe gluten allergy, so he set out to make gluten-free pita bread.

“Gluten-free bread was a big challenge for me,” Mashaal said. “I wanted to make it very soft like regular bread, so I spent quite a bit of time hand-making different gluten-free breads. I wanted her to be able to eat everything on the menu. The next time came back, she ate three sandwiches!” 

Going the extra mile for every person who walks into Olive Cafe is not a difficult task when it is your passion, Mashaal said. 

“I cook with love because I love to cook,” he continued. “It’s my favorite thing to do.”

Mashaal’s ultimate goal is for Olive Cafe to be known as “the best of the Mediterranean,” he shared. 

“When someone says they want Mediterranean food, I want them to think of Olive Cafe in Topeka,” Mashaal said. “I am planning on adding more items to the menu, but I am doing so slowly and carefully. I have to be 100 percent sure that everything is 100 percent right.” 

This series is possible thanks to Go Topeka.

Go Topeka seeks economic success for all companies and citizens across Shawnee County through implementation of an aggressive economic development strategy that capitalizes on the unique strengths of the community.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2023 Startups to Watch

        stats here

        Related Posts on Startland News

        Urban TEC is building a more diverse STEM workforce

        By Tommy Felts | February 15, 2017

        Despite a U.S. tech workforce that’s grown more than 80 percent in the last 20 years, less than one percent of black women are employed in STEM careers. As a black women in technology herself, Ina Montgomery took this statistic as a call to action to empower black women. “You’re going to need have a…

        Kansas City city hall

        Kansas City Airbnb hosts may face fees with proposed rules

        By Tommy Felts | February 14, 2017

        One year after a public meeting to cull input on “short-term stay” rules in Kansas City, officials have released a proposed ordinance on how Airbnb hosts can operate. The proposal would require that Airbnb and HomeAway hosts in Kansas City, Mo. register and pay annual registration fees for short-term renting of their property, which is…

        Events Preview: DevFest, Innovation Exchange

        By Tommy Felts | February 14, 2017

        There are a plethora of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious community member — we recommend these upcoming events for you. The Marketing Series: Maximizing the ROI of Social Ads When: Feb. 15, 11:00 a.m. – 12:30 p.m. Where: Sprint Accelerator The Marketing Series…

        Conquer for Good aims to be catalyst for KC’s purpose-driven firms

        By Tommy Felts | February 13, 2017

        Editor’s note: Startland News is an in-kind sponsor of Conquer for Good and supports its mission to cultivate a community in which entrepreneurs create positive social change. How can Kansas City create a supportive community for its purpose-driven companies? That’s the key question and mission behind an upcoming event that aims to create a vibrant…