Hope starts at home: Economic mobility, inclusion hinge on realities of identity, panel says
March 24, 2023 | Nikki Overfelt Chifalu
Editor’s note: The Junior League of Kansas City — through its C3KC conference — is an advertiser with Startland News.
An important step in bridging the wealth gap and building equity is meeting people at their level of readiness, Terrell Jolly shared.
“Because if you do not, they will inconvenience you in some kind of way and that’s the sad reality,” explained Jolly, founder of Integrity Capital Management, during the “Enabling Economic Inclusion” session at Thursday’s C3KC conference at Union Station. “We really focus on ‘How do we put people first?’”
Jolly was joined on the panel by Pedro Zamora, the Hispanic Economic Development Corporation executive director, and Vince Clark, vice president of business development for Creative Planning and co-founder and vice chair of Pathway Financial Education. The session was moderated by Dr. Jocelyn Evans, University of Missouri-Kansas City associate dean and Henry W. Bloch Endowed chair of finance, and hosted by the Junior League of Kansas City, which organizes C3KC.
Creating an ecosystem is important in Kansas City, Zamora said, but equitable service of people within that ecosystem requires considering the layers of readiness at play.
“What we’re doing is trying to narrow the gap, create pathways that will bring everybody to the table of prosperity, economic wealth and dignity,” he continued. “Low- and moderate-income individuals — that’s where we shouldn’t be concentrating — moving them up in a class of survivability and dignity. We do that through financial risk management, entrepreneurship — and the most important part — digital literacy training. … We’re creating that X-Y access point and we’re closing the gaps where they can participate in making investment dollars.”
Click here to check out an overview of C3KC 2023’s breakout sessions.
People in poverty lack the requisite education, relationships, capital, and access to knowledge according to Clark, whose Pathway organization provides free comprehensive financial education and training to small business owners and individuals in under-resourced communities.
“The wealth gap is a question of money, yes,” he noted. “But it’s also a question of values. Today, money and the economy are intertwined with emotions, self esteem, identity, and even core issues of human dignity.”

Vince Clark, vice president of business development for Creative Planning and co-founder and vice chair of Pathway Financial Education, speaks during the “Enabling Economic Inclusion” session at the C3KC conference
In reality, Clark added, most Americans don’t understand finance and people in poverty must learn the language of money.
“If you give a poor person a million dollars, there’s a very good chance they’ll be poor again in short order,” he said. “The main reason is the lack of resources to create a different pathway for success. Financial literacy is an essential element of that pathway.”
In classes provided by HEDC, Zamora noted, instructors talk — in their native language — about what is needed to remove the barriers that people are presently dealing with.
“So they can understand and build that knowledge, education, and language around finance and risk management,” he continued.
The wealth gap in our communities is 150 percent real estate, shared Jolly, who is the CEO and managing partner of several property entities that oversee more than 200 plus residential and commercial real estate properties with the hopes of revitalizing the urban core through affordable housing and pathways to quality housing for all.
“The reality is that people who look like me — or people from communities that I serve — it seems like this distant thing to actually grasp and own a home,” he explained. “They don’t have the steps. They don’t have the resources, and nine times out of 10, they come from a lineage of not even understanding what ownership really means.”

Terrell Jolly, Integrity Capital Management, addresses the crowd during the “Enabling Economic Inclusion” session at the C3KC conference
Hope starts at home, Jolly added.
“Downtown needed to happen, right?” he said. “And we see what’s happening. Now we’re getting the [NFL] Draft and we’re getting [the World Cup] and all these different things. But why can’t we take the same risk on people who need houses?”
It’s a multifaceted problem that will take a multifaceted solution, according to Clark, as the founding of this country was not built on the expectation of equality.
“This is something that the goodness of the American people have come to their consciousness to aspire to,” he explained. “This is the beauty of our country — no matter where we are — we’ve always had that kernel of optimism and we always wanted to do better. But if you have a system that’s built on structural racism and systemic discrimination, it’s kind of hard to think that at some point — generations later — you’re going to be equal. It’s not going to be. These are generational decisions that last for a very, very long period of time. Now you add to that foundation, the impact of globalization and technology, and you see more displacement.”
This is a long game, Clark added.
“It is not a short game,” he noted. “So don’t give up despite what the obstacles may look like. Just keep pushing forward.”
Featured Business

2023 Startups to Watch
stats here
Related Posts on Startland News
Scout charts pre-seed funding from Midwest investors at KCRise Fund, eGrowth Ventures
The just-announced pre-seed round for an emerging innovator in veterinary medicine software is expected to help the Kansas City-built startup deepen its product capabilities, further strengthen its core technology, and strategically grow its team to meet rising demand. “Closing this round gives us the resources and momentum to execute on our mission,” said Dr. Gonzalo…
Keystone launching corporate engagement accelerator to boost low-friction startup collabs
Kansas City’s entrepreneurial ecosystem gets its fair share of positive press thanks to a decade of momentum, Kevin McGinnis noted, but the region’s ability to scale innovative ideas to their potential remains stalled because corporations and startups lack an easy on-ramp for collaboration. “We have been listening for years to the ecosystem, to the community,…
Just funded: AltCap Your Biz cycles trio of winners from KC’s diverse hospitality scene
Persistence pays off, said Ruben Alonso, celebrating a decade of the AltCap Your Biz Pitch Competition and its role as an energy boost for Kansas City small businesses. The latest winning founders walked away with $60,000 in checks Wednesday at Union Station. Two of this year’s top three winners were returning finalists, the AltCap CEO…
Innovation check(s): Angels scout potential KC investments at NXTUS nano-pitch event
A startup showcase Tuesday in the heart of Johnson County’s innovation community put impact on display as NXTUS’ Accelerate Venture Partners organized a nano-pitch event for its network of angel investors amid Global Entrepreneurship Week-Kansas City festivities. The Wichita-based entrepreneurial support organization — which has mobilized over $8.5 million for entrepreneurs in the Heartland since…


