KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
At least 9 storefronts hit in overnight crime spree; entrepreneurs want to shatter idea it’s a Troost-only problem
Break-ins point to challenge beyond Kansas City’s east side, say small business owners A recent mini crime wave — stretching from the Crossroads Arts District to Troost Avenue and Brookside — mirrors a series of break-ins and vandalism incidents at the Country Club Plaza and beyond, business owners said, reflecting a citywide danger that demands…
Venture for America abruptly closes; ending fellowship that matched talent with KC startups, VCs
A coast-to-coast fellowship program that sought to reinvigorate communities — including Kansas City — by pairing recent college graduates with emerging startups, investment firms, and nonprofits has unexpectedly ceased operations, leaders with Venture for America announced this week. “While this chapter for our national organization is closing, the spirit and impact of VFA will endure through…
Award-winning chef fights eviction from 2000 Vine space; attorney calls legal action ‘last resort’
Efforts to resolve a dispute over The Prospect KC’s cafe, grocery and culinary training space at 2000 Vine Street have been fruitless, said Chef Shanita McAfee-Bryant, noting she still hopes to “achieve an equitable and reasonable resolution.” 2000 Vine Street LLC and its owner Timothy Duggan have filed a lawsuit in the Circuit Court of…
Olathe company opens mini windows to the world; How Travel Stamps’ 2D souvenirs illustrate adventure
Stamp collecting has always been cool, said Erika Ring, whose niche family business connects travelers to a network of souvenir stickers for more than 1,500 bucket-list destinations across the U.S. Olathe-based Travel Stamps has printed and shipped its commemorative keepsakes from the Heartland since relocating from Moab, Utah, in 2021. The company designs as many…