KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
Brookside couple envisions upscale neighborhood escape in former Michael Forbes spot
A couple who first met as servers at a restaurant on the Country Club Plaza are setting the table for a new venture in Brookside: an “elevated” neighborhood bistro and bottle shop that’s expected to open in early 2025. After a light remodeling, Hannah Koenig and Avery Bailey plan to open CRU in late January…
Report: Nearly 10 percent of KC’s economy is tech; How AI is reshaping the way world sees Kansas City
Kansas City now has one of the densest tech workforces in the Midwest, said Kara Lowe, emphasizing that the City of Fountains has surpassed larger cities like Chicago, Houston, and Nashville, with a greater economic impact on the local population than in any of those metros. More than 77,000 skilled professionals, representing 9 percent of…
Just funded: Digital Sandbox KC drops the hook for three more emerging tech startups
From optimizing trucking logistics to revolutionizing peer-to-peer recommendations and streamlining compliance with AI, the latest startups funded by Digital Sandbox KC are poised to make a significant impact in their industries, said Jill Meyer. “We’ve been truly impressed by the expertise and passion these founders bring to the table,” said Meyer, senior director of Technology…
Tech champion tapped to lead Patterson Family Foundation; How Maria Flynn plans to ‘make opportunity happen’ for rural communities
A startup leader, exited executive, and tech advocate who emerged from Cerner to become one of the most prominent voices for investing in Kansas City will now champion the region in a new way: as president and CEO of an influential nonprofit that bears her former boss’ name. Maria Flynn was announced Tuesday as the…