KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides

February 7, 2023  |  Startland News Staff

Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions

A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.

“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”

Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.

Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.

Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.

Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.

Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions

RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast

Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said. 

“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.

Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.

The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.

Click here to follow Tico Sports on Instagram.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , , ,
Featured Business
    Featured Founder

      2023 Startups to Watch

        stats here

        Related Posts on Startland News

        Startup newcomer no longer the outsider after capping $30K+ Pure Pitch Rally prize haul

        By Tommy Felts | October 22, 2024

        A decade ago, Zik Nwanganga felt like a stranger in Kansas City, he said. Monday’s Pure Pitch Rally gave him a new perspective — surrounded by funders and startup supporters eager to boost his fledgling venture.  “I’m just in shock — overwhelmed with joy and grateful for the community coming together,” Nwanganga said after tallying…

        Global employers use KC’s backstitch to engage and keep top talent; now smaller companies can too

        By Tommy Felts | October 22, 2024

        One of Kansas City’s most quietly impactful startups built its employee communications platform behind the scenes for Fortune 500 companies; now it’s scaling those proven solutions to a new market: smaller businesses that need the same worker engagement, said Jordan Warzecha. Crossroads-based backstitch — a leader in digital solutions for HR teams — on Tuesday…

        LaunchKC winner acquired by Gradient Health, pushing equitable AI innovations to market faster

        By Tommy Felts | October 22, 2024

        The founding team behind DataAppraisal — a startup that earned early backing from LaunchKC and Digital Sandbox KC in 2022 — believes their shared vision with leaders at Gradient Health will help their combined company “improve healthcare AI and make an even bigger impact.” DataAppraisal, led by Tam Tran and Roger Ngo, announced its acquisition…

        Next stop for 10 founder finalists: A pitch competition at Union Station worth $42K+

        By Tommy Felts | October 21, 2024

        Ten finalists are on track to hit the stage next month at Union Station — stepping into the spotlight to share their startup and small business visions while competing for tens of thousands in prize money. The popular AltCap Your Biz Pitch Competition returns during Global Entrepreneurship Week-Kansas City for a live pitch event at…