KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
Pitch winners step into spotlight as PHKC helps emerging small biz owners shine on stage (Photos)
Jacquinta Nelson stood before a packed crowd at The Porter House KC’s Pitch Night this week, sharing her vision for S.T.E.P. Movement, a community-based step team designed to uplift young girls. Moments later, she was awarded a $4,000 grand prize. The recognition was deeply personal for Nelson, who is dedicated to mentoring youth to be…
What comes after the World Cup? Leaders ponder KC’s next phase (and how to get there)
Editor’s note: The following is the first in a four-part series exploring the verticals and impact of initiatives within the Economic Development Corporation of Kansas City through a paid partnership with EDCKC. EDCKC leader: Tapping Kansas City’s full potential requires coordinated eco devo strategy across region Tracey Lewis has lived and worked in some of…
Clock is ticking on World Cup 2026: Small businesses urged to prepare before this buzzer-beater
A massive influx of visitors are expected next year when more than 600,000 fans descend on Kansas City for its piece of the FIFA World Cup 2026 prize, but potential roadblocks lie ahead for small business owners who are waiting for the action instead of preparing now to capitalize on it, said local leaders. “This…
$20M project expected to remove key barrier to unlocking 18th & Vine vibrancy: parking
It’s more than just a parking garage, said Pat Jordan, revealing a plan to develop a state-of-the-art, transit-oriented parking facility in the heart of the historic 18th & Vine District is about opening a gateway to the entertainment and cultural hub. “Limited parking has historically been a barrier for visitors, especially during peak hours and…