KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
Facing failure? Think about the bad ideas first
Entrepreneurs need to stop glamorizing the startup world, and recognize the inevitable burnout or failure involved, said Danielle Lehman. Lehman, founder of Kansas City-based consulting firm Boxer & Mutt, knows about failure, she told a crowd Friday at Global Entrepreneurship Week, noting a list of startups that she was involved in, including MySpace, that didn’t…
‘Don’t shut yourself off’: Seniorpreneurs reveal power in age, experience, savings
Figure out what you love to do and monetize it, Ann O’Meara told a room of entrepreneurs looking for advice on starting their second act after retirement. Seniorpreneurs — entrepreneurs over the age of 50 — are working to turn their lifelong hobbies into cash flow, O’Meara, CEO of Fantastic 55, revealed during a Global…
KCultivator Q&A: Mother inspires Davin Gordon to remove ‘can’t’ from the conversation
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. The KCultivator Series is sponsored by WeWork Corrigan Station, a modern twist on Kansas City office space. Kansas City’s future depends on whether the business community invests in homegrown talent, Davin Gordon said. “It doesn’t have…
On the TechWalk runway: This is what real KC Women in Tech look like
Tech careers are available to everyone, said Ventura Rangel. Kansas City Women in Technology, a nonprofit dedicated to growing the number of women in technology careers, played host to its second annual TechWalk fashion show, showcasing female tech professionals on the runway, said Rangel, event director for KCWiT. The goal is to inspire young girls…