KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
Voodoo Volleyball bounces back in OP: Father-daughter duo doubles as new venture’s setters
Quinn Austin put several sports to the test as a preteen — racing from basketball practice to softball to volleyball. But she latched on to just one. “Volleyball. It was my sport. Everyone was having a good time,” she said. “We just loved the cheers — a cheer when we got a hit, a cheer…
Black farmers are losing ground in the fight to feed their communities, advocates say
More than a century of systemic land dispossession and discriminatory practices has left Black farmers with less than 0.6 percent of U.S. farmland — less than a third of the 16 million acres they operated in 1910, according to local urban farming advocates. They gathered Tuesday at Independence Boulevard Christian Church to confront this history…
Soccer tennis comes to KC ahead of World Cup; here’s how a weekend street festival is kicking it across the map
Ryogoku Soccer Academy — with the help of local businesses like MADE MOBB, Café Ollama, and Café Cà Phê — is taking soccer from the pitch to the streets of Kansas City’s historic Northeast, Brad Leonard shared. As the metro gears up for hosting World Cup games in 2026, the neighborhood-based international school and soccer…
KC mom’s invention secures solution to rollaway parking lot worries: Shopping with KartWheel
A new product developed by a Kansas City mom is giving caregivers peace of mind in the parking lot, said its inventor, Kristen Rock Chouinard. KartWheel — launched in August 2024 — keeps a shopping cart’s wheel secure while a person is loading bags, bulky items, and kids into their car, she explained. “Right now,…