KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
Q&A: Founder Jy Maze on the industry that runs the world (and delivers the toilet paper)
Everything has to ship, said Jy Maze. From the microphone in her hand to the stool where she sat to the shoes on the Maze Freight Solutions founder’s feet, it all comes with mileage and a cost, she said. Her woman-owned, Overland Park-based, third-party freight logistics startup itself was packed in 2017 when Maze decided…
Why are college students dropping out? EdSights targets higher ed retention rates
Only 56 percent of students who began college in 2012 actually graduated within the next six years, said startup founders Claudia Recchi and Carolina Recchi. The sisters’ own struggles as first-generation U.S. college students reinforced the challenge posed by such statistics, they said, prompting them to found EdSights, a startup using artificial intelligence to collect…
Cherry on top: 9-year-old baking entrepreneur cuts check to pay off KC students’ negative lunch balances
Baking is the perfect recipe for spreading joy — owning a small business should be too, said 9-year-old Ire Cherry, recalling the moment she stood before administrators at University Academy in Kansas City, holding a check wider than she is tall. “My mom and her sister were talking about people in Virginia who couldn’t pay their…
Kauffman Foundation’s Erin Jenkins bounces between contrasting cultures, startup life
Editor’s note: This content was sponsored by the Ewing Marion Kauffman Foundation but independently produced by Startland News. Curiosity took Erin Jenkins to Japan. Curiosity brought her home. In between, she embedded herself in the worlds of intercultural entrepreneurism and startup life — her journey aligning itself with an opportunity to serve as a program officer…