KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides

February 7, 2023  |  Startland News Staff

Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions

A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.

“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”

Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.

Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.

Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.

Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.

Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions

RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast

Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said. 

“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.

Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.

The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.

Click here to follow Tico Sports on Instagram.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , , ,
Featured Business
    Featured Founder

      2023 Startups to Watch

        stats here

        Related Posts on Startland News

        Dual attractions at vineyard disc golf course bring hole-in-one for this Kansas entrepreneur trio

        By Tommy Felts | April 9, 2025

        Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro.  EDGERTON, Kansas — A rural Douglas County family is pairing its award-winning Kansas table wine with 18 holes of disc golf and earning national recognition in the process, Christy Fuller-Flyntz shared.…

        City Market eats: Master roaster hopes hungry Kansas Citians will flock to Murmuration 

        By Tommy Felts | April 8, 2025

        A new eatery and cocktail bar that now shares a space with the popular City Market Coffee Roasters is designed to reflect a vision of bringing people together, fostering connection, and embracing the diversity that makes the City Market so special, said master roaster Nikole Ammer. Plus, the people are hungry — from day to…

        Getting Kansas City to the last mile of tech workforce development requires a bridge (and together we’re building it)

        By Tommy Felts | April 7, 2025

        Editor’s note: The perspectives expressed in this commentary are the author’s alone. Kara Lowe is president and CEO of KC Tech Council. The greater Kansas City region faces a sizable workforce challenge; there currently are more tech-focused jobs in the region than local job candidates to fill the openings. At present, employers are seeking more…

        1 Million Cups relocating back to Kauffman Foundation, renewing weekly meetup’s energy, sense of purpose

        By Tommy Felts | April 3, 2025

        After more than six years connecting entrepreneurs in Midtown, 1 Million Cups Kansas City is returning to its roots — relocating the weekly event series April 9 to the Kauffman Foundation Conference Center where the now-coast-to-coast morning meetup series first percolated.  Changing the brew for the Wednesday entrepreneur pitch showcase came from the same voices…