KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
ScaleUP! KC leader Jill Meyer tapped to run Digital Sandbox KC, Whiteboard2Boardroom, KCInvestED initiatives
A newly created role at the UMKC Innovation Center will see leadership for its early-venture and tech initiatives consolidated under the guidance of Jill Meyer. “New businesses, jobs — and good jobs — are key indicators of a strong economy,” said Meyer, the center’s new senior director of technology ventures. “We need to continue to…
Techstars Kansas City returning in 2020, fully funded by globe-spanning seed accelerator
Techstars believes in Kansas City’s potential because of its proven track record, said Lesa Mitchell, announcing the 2020 return of the seed accelerator to the City of Fountains following a brief hiatus. “I am the luckiest person on the face of the Earth because I’m again going to run what we call a horizontal program,…
Renewed Kauffman support expected to fuel ECJC’s ‘Pitch Perfect’ through 2021
Hungry entrepreneurs could be the leading reason behind the return of Pitch Perfect bootcamp at the Enterprise Center in Johnson County. “[We heard from the community that] it was one of the best programs in the city for [early-stage founders],” Kathryn Golden, ECJC programs manager, said of a growing appetite for resources provided by the…
Plug and Play: Global accelerator could unify animal health corridor, grow Topeka’s startup ecosystem
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. TOPEKA…