KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
Photos: Culture pops as Kritiq puts KC’s fashion family on the runway
The evolution of the Kritiq fashion show — from a one-night event to a full weekend showcasing up-and-coming artists and fashion designers in streetwear and high fashion — was an intentional effort to reflect Kansas City’s booming creative landscape, said Mark Launiu. “The culture [of Kansas City] is changing and we have to be a…
KCultivator Q&A: Dan Smith coaches retail potential from within east side entrepreneurs
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. The KCultivator Series is sponsored by Plexpod, a progressive coworking platform offering next generation workspace for entrepreneurs, startups, and growth-stage companies of all sizes. As Dan Smith looked around Kansas City, he saw his hometown continuously…
OHUB needs whole community to achieve vision of ecosystem inclusion, leaders say
Opportunity Hub isn’t an exclusive club, said Rodney Sampson. “What I would like to see is greater collaboration with the existing players already on the ground,” explained Sampson, founder of the Opportunity Hub (OHUB), noting that his organization’s goal to foster entrepreneurship within Kansas City’s minority communities doesn’t mean animosity toward the broader startup landscape. …
Social Side Effect: Kilee Nickels says Instagram built Nickel & Suede (and the proof is in the postings)
Editor’s note: Social Side Effect is an ongoing profile series that identifies the intersection between social influencing and entrepreneurship When customers care, business is better and social media proves it, said Kilee Nickels. “Having Instagram, having Facebook, having a blog, definitely got our business started and kept us going for so long,” added Nickels, CEO…