KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
Milkman of CBD: How closing KC Hemp Co’s storefront helped deliver a 600-percent sales increase
A new strain of strategy has KC Hemp Co. going all in on eCommerce, its owners said, announcing the company has permanently closed its downtown Overland Park retail space — transitioning to online sales and limited same-day delivery. “We’ve been able to cut over 80 percent of our overhead,” explained Kyle Steppe, who owns KC…
Donations drop as KC reopens — but need for help outlasts COVID’s peak, says Merry Outlaw
Merry Outlaw’s quick pivot to a COVID-19 Mutual Aid app raised $11,000 in a little over a month — but donations slowed as people turned their eyes back to “normal life,” said Lindsay Smith. “Our first month we hit $10,000 — and you don’t want to get discouraged about this — but in the beginning,…
Neelima Parasker planned for snow days — COVID came instead; How SnapIT is weathering the pandemic in a new space
More than 20,000 square feet of silence greeted Neelima Parasker as she returned to work this week after Stay at Home orders lifted. “Monday we opened up, but really, to very few people,” Parasker, CEO of SnapIT Solutions, said of the startup’s reentry to the traditional workforce — this time, inside a new office space…
Startup veteran pilots Air Traffic Awareness, wants ‘Silicon Valley of Aviation’ to truly take flight
A climbing Kansas City startup could save lives by bridging technology gaps in air travel, said Kashif Hasnie. “Collisions are among the top causes of aircraft accidents in the world,” explained Hasnie, CEO of Air Traffic Awareness. First launched as a class project at the University of Missouri-Kansas City, Air Traffic Awareness has developed patent-pending,…