KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
Yoli Tortilleria grinds success into perfect warm tortilla, opening retail experience in Westside
A new retail operation in Kansas City’s Westside neighborhood is a sign of massive growth, hot on the griddle for Yoli Tortilleria. “There’s nothing, for me, better than once you put that warm tortilla in your hands and just experience it,” said Marissa Gencarelli, who co-owns and operates Yoli with her husband, Mark. “There’s a…
Right to Start: Economic justice, entrepreneurship aren’t privileges for a select few, Victor Hwang says
Everyone deserves an equal start, said Victor Hwang, launching an initiative to level the playing field for early stage entrepreneurs. “We’re a campaign to rebuild the American economy by fighting for entrepreneurial opportunity for all of us — regardless of background, race, place, genders, disabilities, or circumstances. We call them ‘starters,’” said Hwang, founder and…
Smart doorway could detect high temp, neutralize COVID on clothing, KC tech pioneer says
Blockchain might be the future, but eliminating exposure to COVID-19 is the now, said serial entrepreneur Shekhar Gupta as he takes an intelligent disinfecting doorway to market. “When you go to the airport you have to go through the X-Ray machines, right? So we developed a similar structure, but to detect COVID-19 and neutralize it…
Brown Sugar Collective promises sisterhood of support, collaboration for women of color
When it comes to entrepreneurial support in Kansas City, women of color often are left out of conversations that could help them grow their businesses, said Ashley Rudd. “They don’t necessarily feel like their voice is heard,” Rudd, founder of the personal shopping startup She’s Thrifted, said of her experience within the metro’s entrepreneurial community and…