KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
OHUB.KC an investment in equity infrastructure, founder says; minority accelerator deadline Sept. 18
Kansas City’s startup community still has room to improve on racial equity and access issues, said Rodney Sampson, but the ecosystem should safeguard the progress it’s made now — before COVID-era re-settlers arrive, bringing potentially problematic culture with them from larger startup hubs. “When a lot of those folks leave regions like the coasts and come…
Tealbottom heels might just save the planet, says tech founder-turned-luxury shoemaker
Globetrotter Jaqui McCarthy always travels in style, the serial entrepreneur-influencer said, detailing a journey that led her to develop a distinctive, fashion-forward shoe line made from eco-friendly bio materials. It begins with an unwanted fellow passenger: metal in the heels of her high-heeled pumps. “As an avid traveler with TSA precheck, I should be able…
Voting by mail? Curbside Notary bringing ballot service to coffee shops, restaurants
Everyone deserves the right to vote safely, said Danielle Lehman, steering her innovative mind toward Curbside Notary — an effort to connect Missouri mail-in voters with notaries at easy-to-access locations like coffee shops and restaurants. “I started thinking about, ‘Where are people visiting every day?’ A lot of people go get their coffee in the…
Maker reality show filmed at Union Station set for debut with top KC textile talent in focus
The fourth season of Make48 is set to debut next week on Kansas City PBS — marking the maker-focused reality series’ return to Kansas City and chronicling some of the final days of life in a pre-pandemic world. Front and center amid the creative chaos — which descended March 6-7 on Union Station for 48-hours of filming…