KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
Advocate envisions Plexpod ‘art village’ rebuilding KC culture at the intersection of art, business
An arts advocate in Kansas City hopes to partner with one of the metro’s leading community coworking spaces to create a haven for nearly 1,300 art entrepreneurs. GUILDit announced Thursday plans to develop an art village within Plexpod Westport Commons — featuring coworking, studios, a theater, and gallery — with a goal to rebuild art…
Legacy-filled eclair shop launches with crowds, pastry case lined with custom, unexpected treats
Chef Erin Luttrell recalls tales of lines out the door and around the block at her great-grandparents’ bakery in the 1920s — the inspiration behind her newly opened sweets shop on the historic Independence Square. “During the grain strike, people couldn’t get flour or bread or products to bake at home for their families, so they…
BLK + BRWN debuts KC’s first smart bookstore with a twist: ‘I wanted to be as Black as possible’
Kansas City’s newest Black woman-owned, brick-and-mortar bookstore in Midtown has opened its doors, but customers shouldn’t judge the operation by its cover, owner Cori Smith said, revealing an additional first for the metro that has heads and pages turning. “There’s a technological aspect paired with each book,” explained Smith, owner of BLK + BRWN — Kansas…
Why KCRise Fund chose a Lee’s Summit-built criminal justice smartphone app for its first lead investment
A Kansas City startup’s smartphone-enabled alternative to ankle monitors taps into a huge courts and corrections market — with the potential for tremendous cost savings and societal impact, said Darcy Howe. And that docket of benefits presents a unique opportunity for KCRise Fund, which this week announced its lead investment in Lee’s Summit-based eHawk, added…