KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
‘It’s not just a brand for me anymore’: How Grace & Grind put the selfless in self-care, Black wellness
Kharissa and Wesley Forte were once on the verge of divorce. But after deciding to give their relationship a final push, the two went to counseling. The experience was revelatory, they said, noting it ultimately prompted them to create their own online media company — Grace & Grind — to share lessons and their story with…
Welcome to Paradise (Garden Club): ‘The world might be on fire, but this plant is doing great’
No matter the color of your thumb, Paradise Garden Club has something for all its plant fans, said Jessica Teliczan. Housed in an airy warehouse in Crossroads, the plant nursery and community space has become a bustling spot for greenery collectors and enthusiasts. Customers can shop in store, order shippable plants online, hire the team…
Techstars’ summer finale means closing investment rounds for founders, says KC leader
Demo day is as much about looking forward as it is an examination of a startup’s journey through Techstars, Maria Flynn said, teasing new dollar deals ahead for the 2021 Kansas City cohort. “There are already a number of investment commitments coming in, so we are focused on closing the investment rounds so the companies…
Techstars arrival: Find that ‘ride or die’ investor who answers your 3 am calls, founder says
Even in a startup’s early stages, founders need both a roadmap and destination, said Zerryn Gines. “You don’t need to know exactly what you’re doing every step of the way, but if you know where you want to go — then you can connect to the right people and ask the right questions,” explained Gines,…