KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
Makefully Studios earns $1M grant for problem-solving game co-designed by kids
A Kansas City media company’s commitment to play-based research and development recently helped score Makefully Studios a $1 million government grant for a children’s problem-solving game. “There’s no other word but proud and grateful,” said Anna Jordan-Douglass, founder and chief creative officer of Makefully Studios, which recently was awarded the funds from the National Science Foundation’s…
A dough master brought Chinese hand-pulled noodles (拉面) to South JoCo; a robotic cat delivers them to your table
Hand-pulled noodles were a staple in Elvin Liu’s childhood, he shared, joking that the traditional noodles could be found on any street corner in China — just like Starbucks in the United States. “I moved to Kansas around the end of the year of 2010. I saw a lot of noodle soups, like pho and…
Pipeline pilots new ‘Pathway’ cohort to boost womxn, minority, rural founders into scaling position
Editor’s note: Pipeline Entrepreneurs, a network and fellowship of high-performing entrepreneurs in the Midwest, is a community partner and financial supporter of Startland News. A new fellowship program designed exclusively for underserved entrepreneurs is expected to help better prepare founders who identify as womxn, minority, or are leading a business in a rural community to…
In the Black: Why Venture Noire is bringing capital resources from Arkansas to KC’s founders of color
It’s time Black-led companies went from over-mentored and under-resourced to well-connected and infused with capital, Keenan Beasley said, announcing plans for establishing more equitable entrepreneurial ecosystems that begin, in part, with a presence in Kansas City. “Kansas City is a very mature market,” Beasley, founder of Venture Noire, said of what he’s observed among the…