KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
Warren ‘Stylez’ Harvey paints film legends set for induction into KC’s new Black Movie Hall of Fame
Editor’s note: The following story was originally published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. Making careful brush strokes, Warren “Stylez” Harvey uses bold shades of blue in his bright Midtown studio. He’s painting a young…
A gift for KC’s East Side: Business center beats developers to Prospect, offering one-stop shop for entrepreneurs
A new full-service business center and coworking space on Prospect Avenue will do more than just fill the former Blue Hills Community Services building — better fulfilling its goal to create a clear path to economic prosperity and wealth, said Brandon Calloway. “It’s always been the right time for a business center to open on…
‘9 to 5’ exposed sexism, toxic gender roles at work; 40 years later, has much changed beyond the price of a cup of ambition?
Editor’s note: The following story is part of Startland News’ coverage of the SXSW conference in Austin. Click here to read more stories from the 2022 trip. The minds of women and marginalized employees are still being used without credit more than 40 years after Dolly Parton, Lily Tomlin, and Jane Fonda starred in a…
11 emerging KC startups hit the road for Omaha pitch; one winner drives home with $25K
Editor’s note: Husch Blackwell is a financial sponsor of Startland News, though this report was produced independently by the nonprofit newsroom. More than a third of competitors at the coming Get Started Omaha premier pitch event are expected to represent Kansas City innovation on stage April 6 — vying for $25,000 in prize money against…